Marketing Lead

Physics Wallah Pvt. Ltd.; New Town; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Physics Wallah Pvt. Ltd. is seeking a seasoned Marketing Lead to drive strategic campaigns and brand activation. You will plan, execute, and optimize marketing initiatives to boost visibility, generate leads, and support growth across regions.

The role requires strong communication, leadership, and stakeholder management, with willingness to travel for market visits, events, and collaborations with schools and coaching centers.

Qualifications

• Strong communication, negotiation, and stakeholder management skills.
• Leadership and team management abilities.
• Willingness to travel for market visits and on-ground marketing activities.

Responsibilities

• Plan, execute, and optimize marketing campaigns.
• Drive ATL and BTL activities for brand promotion and visibility.
• Conduct market analysis and develop marketing strategies.
• Generate leads through market visits and meetings with parents, schools, and coaching centers.
• Plan events, promotions, and brand activation activities.
• Coordinate with agencies, vendors, and internal teams.

Skills

Communication skills

Negotiation skills

Stakeholder management

Leadership

Team management

Problem solving

Education

Bachelor's degree in Marketing or related field

Job description

Location: New Town, Kolkata

Job Summary:

Lead marketing initiatives, execute campaigns, and contribute to strategic planning to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:

• Plan, execute, and optimize marketing campaigns.
• Drive ATL and BTL marketing activities for brand promotion and visibility.
• Conduct market analysis and develop marketing strategies.
• Generate leads through market visits and meetings with parents, schools, and coaching centers.
• Plan and execute contests, events, promotions, and brand activation activities.
• Coordinate with agencies, vendors, and internal teams for marketing activities.
• Enhance brand positioning and increase market presence.
• Monitor campaign performance and lead generation.
• Identify new marketing opportunities to support business growth.

Requirements:

• Bachelors degree in Marketing, Business Administration, or a related field.
• 4-8 years of experience in marketing, preferably in ATL and BTL marketing.
• Proven experience in planning and executing marketing campaigns, events, and brand activation activities.
• Strong understanding of market research, lead generation, and brand positioning.
• Experience in managing agencies, vendors, and marketing budgets.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to analyze campaign performance and drive business growth.
• Strong leadership, team management, and problem-solving skills.
• Willingness to travel for market visits and on-ground marketing activities.