Marketing Executive: Kharagpur

Physics Wallah Pvt. Ltd.; Kharagpur; On-site; INR 600,000 - 800,000; Full time

Job summary

Physics Wallah Pvt. Ltd.

in Kharagpur, West Bengal, invites a results-driven marketing professional to lead offline campaigns, focusing on ATL and BTL activities to boost brand visibility and generate qualified leads. You will plan, execute, and optimize campaigns, conduct market analysis, visit local schools and coaching centers, and coordinate branding efforts to elevate local market presence while tracking performance.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Experience in offline marketing, ATL/BTL activities preferred.
• Strong communication and coordination skills essential.
• Willingness to travel for market visits and promotions.

Responsibilities

• Plan, execute, and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
• Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
• Coordinate branding activities to strengthen brand positioning and drive business growth.
• Increase local market visibility and create positive brand awareness.
• Monitor campaign performance and assess marketing effectiveness.

Skills

Offline marketing

ATL/BTL campaigns

Lead generation

Market analysis

Event management

Brand awareness

Communication skills

Travel willingness

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Location: Kharagpur, West Bengal

Job Summary:

Drive offline marketing initiatives, including ATL and BTL campaigns, to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:

• Plan, execute, and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
• Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
• Coordinate branding activities to strengthen brand positioning and drive business growth.
• Increase local market visibility and create positive brand awareness.
• Monitor campaign performance and assess marketing effectiveness.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in offline marketing, particularly ATL and BTL activities.
• Strong understanding of outdoor advertising, ground promotions, and local market activation.
• Excellent communication, interpersonal, and coordination skills.
• Ability to generate leads and build relationships with parents and coaching centres.
• Strong event management and execution skills.
• Target-oriented approach with good problem-solving abilities.
• Willingness to travel for market visits and promotional activities.