Marketing Associate

Physics Wallah Pvt. Ltd.; Jammu district; On-site; INR 550,000 - 900,000; Full time

Job summary

Physics Wallah Pvt. Ltd. is seeking a results-driven offline marketing professional to drive ATL and BTL campaigns from Akhnoor Road, Jammu.

You will plan, execute, and optimize campaigns, conduct market analysis, generate leads through visits to parents and coaching centres, and coordinate local branding initiatives to boost visibility.

This role requires a Bachelor’s degree in Marketing and hands-on experience with outdoor advertising, ground promotions, and travel for market visits.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in offline marketing, especially ATL/BTL activities.
• Strong understanding of outdoor advertising and local market activation.
• Excellent communication, interpersonal, and coordination skills.
• Willingness to travel for market visits and promotional activities.

Responsibilities

• Plan, execute, and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
• Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
• Coordinate branding activities to strengthen brand positioning and drive business growth.
• Increase local market visibility and create positive brand awareness.
• Monitor campaign performance and assess marketing effectiveness.

Skills

Offline marketing

ATL campaigns

BTL campaigns

Lead generation

Market analysis

Event management

Education

Bachelor's degree in Marketing

Job description

Location: Akhnoor Road, Jammu

Job Summary:

Drive offline marketing initiatives, including ATL and BTL campaigns, to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:

• Plan, execute, and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
• Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
• Coordinate branding activities to strengthen brand positioning and drive business growth.
• Increase local market visibility and create positive brand awareness.
• Monitor campaign performance and assess marketing effectiveness.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in offline marketing, particularly ATL and BTL activities.
• Strong understanding of outdoor advertising, ground promotions, and local market activation.
• Excellent communication, interpersonal, and coordination skills.
• Ability to generate leads and build relationships with parents and coaching centres.
• Strong event management and execution skills.
• Target-oriented approach with good problem-solving abilities.
• Willingness to travel for market visits and promotional activities.