Offline Marketing (Interior Design)

Tint Tone & Shade; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Tint Tone & Shade in Chennai seeks a proactive Marketing Executive to support brand-building, customer acquisition, and engagement initiatives across ATL and BTL campaigns.

You'll coordinate offline marketing activities, manage vendor relationships, develop collateral, and help track budgets and campaign performance, partnering with Sales, Design, and Operations to ensure timely, high-quality activation aligned with brand goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2+ years of experience in Marketing, Brand Activation, Events, or related functions.
• Exposure to ATL and BTL marketing activities and campaign execution.

Responsibilities

• Support the planning and execution of ATL and BTL marketing campaigns aligned with business and brand objectives.
• Coordinate offline marketing initiatives including print media, outdoor advertising, kiosks, exhibitions, and local promotional campaigns.
• Manage vendor relationships and coordinate with agencies, printers, fabrication partners, and event vendors to ensure timely delivery of marketing activities.
• Assist in the development of marketing collateral, presentations, promotional materials, and campaign assets. Coordinate and execute events and brand activation initiatives.
• Conduct site visits and oversee on-ground campaign execution to ensure quality and brand consistency. Work with Sales, Design, Operations, and external stakeholders.
• Monitor campaign progress, maintain activity trackers, and ensure adherence to timelines and budgets.
• Support lead generation through local marketing activities and customer engagement initiatives.
• Track campaign performance, customer engagement, and marketing outcomes through regular reporting and analysis.

Skills

Marketing planning

Campaign execution

Vendor management

Offline marketing

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

Job description

We are seeking a proactive and execution-oriented Marketing Executive to support the

planning and execution of brand-building, customer acquisition, and engagement initiatives.

Key Responsibilities:-

• Support the planning and execution of ATL and BTL marketing campaigns aligned with business and brand objectives.


• Coordinate offline marketing initiatives including print media, outdoor advertising, kiosks, exhibitions, apartment activations, and local promotional campaigns.


• Manage vendor relationships and coordinate with agencies, printers, fabrication partners, and event vendors to ensure timely delivery of marketing activities.


• Assist in the development of marketing collateral, presentations, promotional materials, and campaign assets. Coordinate and execute in-house and external events, customer engagement programs, and brand activation initiatives.


• Conduct site visits and oversee on-ground campaign execution to ensure quality and brand consistency. Work closely with Sales, Design, Operations, and external stakeholders to support campaign planning and execution.


• Monitor campaign progress, maintain activity trackers, and ensure adherence to timelines and budgets.


• Support lead generation initiatives through local marketing activities and customer facing engagements.


• Track campaign performance, customer engagement, and marketing outcomes through regular reporting and analysis.

Requirements:-

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.


• 2+ years of experience in Marketing, Brand Activation, Events, or related functions.


• Exposure to ATL and BTL marketing activities and campaign execution.


• Experience coordinating vendors, agencies, events, and promotional activities.


• Proficiency in Microsoft Excel, PowerPoint, and reporting tools.


• Willingness to travel for site visits, activations, events, and campaign execution.