Marketing Manager

Kg Foundations; Chennai District; On-site; INR 400,000 - 700,000; Full time

Job summary

KG Foundations is seeking a Marketing Executive/Manager for Offline & BTL Marketing in Chennai. You will lead outdoor activations, site branding, and vendor coordination to boost lead generation and brand visibility across residential projects.

The role requires planning, execution, and tracking of offline campaigns, budget management, and performance reporting. Travel to various project sites in Chennai is expected as part of activations and deployments.

Qualifications

• Offline marketing and BTL experience in real estate.
• Strong vendor management and negotiation.
• Willingness to travel across Chennai sites.
• Experience in budgeting and reporting.

Responsibilities

• Plan and execute outdoor BTL activities for high-quality leads.
• Coordinate site branding, activations, and vendor deliverables.
• Manage budgets and track spend vs. performance.
• Report monthly campaigns and lead conversions.

Skills

On-site execution

Vendor management

Budget tracking

Spatial planning for outdoor media

Negotiation skills

Job description

Company: KG Foundations

Location: Chennai

Department: Marketing

Reporting To: Head of Department (HOD) Marketing

Job Overview:

KG Foundations is looking for an energetic and result-oriented Marketing Executive / Manager Offline & BTL Marketing to drive lead generation and brand visibility through strategic offline marketing, BTL (Below-The-Line) activations, site branding, and vendor coordination. You will be responsible for planning, executing, and tracking offline campaigns across residential projects in Chennai.

Key Responsibilities:

1. BTL Activations & Lead Generation

• Plan, organize, and execute outdoor BTL marketing activities to drive high-quality lead generation.
• Conduct targeted activations in residential apartments, clubs, parks, and high-footfall community spaces.
• Drive customer referral programs and interactive community events in existing apartment clubhouses.
• Identify high-potential locations for outdoor hoardings, temporary banners, direction boards, and signage to maximize brand exposure.

2. Site Branding & On-Site Amenities

• Plan and execute complete indoor and outdoor site branding, including main site hoardings, standees, danglers, TV display content, and promotional materials.
• Manage post-construction internal signages across completed project spaces.
• Ensure site visit readiness by maintaining and refilling customer refreshment stocks across all sales site offices as required.

3. Vendor, Agency & Creative Management

• Coordinate with outdoor advertising agencies to deliver print and display creatives according to exact medium specifications and measurements.
• Source, compare, and present vendor quotations to management for budget approval and formal sign-offs.

4. Budgeting, Reporting & Analytics

• Prepare monthly budgets for offline and BTL activities and present monthly spend vs. performance summaries to the HOD.
• Compile monthly presentations highlighting all executed campaigns, reach, and site branding initiatives.
• Track and report lead-to-conversion metrics, including generated leads, scheduled site visits, and finalized property sales.

Candidate Profile & Qualifications:

• Experience: Proven track record in Offline Marketing, BTL Activations, Real Estate Branding, or Event Coordination within the construction/real estate industry.
• Key Skills: On-site execution, vendor management, budget tracking, spatial planning for outdoor media, strong negotiation skills.
• Mobility: Willingness to travel across various project sites and activation spots in Chennai.