Marketing Lead

Physics Wallah Pvt. Ltd.; Kolkata District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Physics Wallah Pvt. Ltd. in Kolkata is seeking a senior marketing professional to lead marketing initiatives, execute campaigns, and contribute to strategic planning to enhance brand visibility, generate leads, and achieve organizational goals.

The role focuses on planning and executing ATL and BTL activities, conducting market analysis, and driving growth through events, brand activation, and collaboration with agencies and internal teams.

Qualifications

• 4-8 years of experience in marketing, preferably in ATL and BTL marketing.
• Proven experience in planning and executing marketing campaigns, events, and brand activation activities.
• Strong understanding of market research, lead generation, and brand positioning.
• Experience in managing agencies, vendors, and marketing budgets.
• Strong communication, negotiation, and stakeholder management skills.

Responsibilities

• Plan, execute, and optimize marketing campaigns.
• Drive ATL and BTL marketing activities for brand promotion and visibility.
• Conduct market analysis and develop marketing strategies.
• Generate leads through market visits and meetings with parents, schools, and coaching centers.
• Plan and execute contests, events, promotions, and brand activation activities.
• Coordinate with agencies, vendors, and internal teams for marketing activities.
• Enhance brand positioning and increase market presence.
• Monitor campaign performance and lead generation.
• Identify new marketing opportunities to support business growth.

Skills

Campaign planning

ATL/BTL marketing

Brand activation

Stakeholder management

Education

Bachelor's degree in Marketing/Business Administration

Job description

Location: Ballygunge/Gariahat, Kolkata

Job Summary:

Lead marketing initiatives, execute campaigns, and contribute to strategic planning to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:

• Plan, execute, and optimize marketing campaigns.
• Drive ATL and BTL marketing activities for brand promotion and visibility.
• Conduct market analysis and develop marketing strategies.
• Generate leads through market visits and meetings with parents, schools, and coaching centers.
• Plan and execute contests, events, promotions, and brand activation activities.
• Coordinate with agencies, vendors, and internal teams for marketing activities.
• Enhance brand positioning and increase market presence.
• Monitor campaign performance and lead generation.
• Identify new marketing opportunities to support business growth.

Requirements:

• Bachelors degree in Marketing, Business Administration, or a related field.
• 4-8 years of experience in marketing, preferably in ATL and BTL marketing.
• Proven experience in planning and executing marketing campaigns, events, and brand activation activities.
• Strong understanding of market research, lead generation, and brand positioning.
• Experience in managing agencies, vendors, and marketing budgets.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to analyze campaign performance and drive business growth.
• Strong leadership, team management, and problem-solving skills.
• Willingness to travel for market visits and on-ground marketing activities.