Marketing Associate

Aramya; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

Aramya in India is seeking a Marketing Associate to drive paid campaigns on Meta and Google, with execution focus and a path to learn in a high-performance team. This role suits someone eager to grow in digital marketing and data-driven decision making.

You will work with design, content, and influencer teams, track ROAS/CTR/CAC, and support offline campaigns, website merchandising, and CRM systems. Prior D2C experience is a plus.

Qualifications

• 3+ years of marketing experience with paid campaigns.
• Strong numerical and analytical skills with performance insights.
• Experience from a D2C brand and no agency background preferred.
• Proven program management skills and comfort with metrics like CAC, CTR.
• Hands-on with Meta and Google advertising; proficient in Sheets and AI tools; CRM exposure.

Responsibilities

• Execute and manage campaigns on Meta (Facebook/Instagram) and Google Ads.
• Track KPIs (ROAS, CTR, CAC) and prepare weekly performance reports.
• Coordinate with design/content teams to source creatives for campaigns.
• Assist with research, competitor analysis, and trend spotting.
• Support cross-functional marketing tasks including offline campaigns and influencer operations.

Skills

Marketing experience

Paid campaigns

Analytical skills

D2C brand experience

Program management

CAC/CTR understanding

Meta & Google campaigns

Google Sheets

AI tools (GPT/Claude)

CRMs/OB systems exposure

Tools

Google Sheets

GPT

Claude

CRMs/OB systems

Job description

Job Description:

About Aramya

Our vision is to build some of the worlds most loved fashion and lifestyle brands and enable people to express themselves. We are well-funded, with $20M raised from marquee investors like Accel, Z47, and industry veterans.

Aramya is a 100 Cr+ NMV fashion & lifestyle company backed by Accel and Z47. We're building a customer-led portfolio: Aramya (daily wear), Tavira by Aramya (festive), and a new brand in stealth, going live in H2 2026.

Current Retail footprint: 14 stores in Bengaluru (and a few more are yet to go live).

Opening next: Hyderabad and Chennai. Pune, Ahmedabad and Mumbai in the pipeline.

Website: www.aramya.in

Our Team: https://shorturl.at/l6uYJ

About the opportunity

We are looking for a sharp, driven Marketing Associate to support our marketing efforts across Meta (Facebook/Instagram) and Google platforms. This is an execution-focused role, ideal for someone early in their career who wants to learn the ropes of paid media and grow in a high-performance team.

Key responsibilities

• Assist with the execution and daily management of campaigns on Meta (Facebook/Instagram) and Google Ads.

• Track marketing KPIs (ROAS, CTR, CAC, etc.) and maintain weekly performance reports.

• Coordinate with design and content teams to source creatives for paid and organic campaigns.

• Support campaign research, competitor analysis, and trend spotting.

• Assist with cross-functional marketing tasks, including offline campaigns, website merchandising, influencer operations, etc.

• Support in managing influencer campaigns.

Key skills & qualifications

• 3+ years of experience in marketing.

• Experience handling paid marketing campaigns.

• Strong numerical and analytical skills; understanding performance numbers is a must.

• Should ideally be from a D2C brand/company side, with no agency experience.

• Program management skills are necessary.

• Should be comfortable with numbers and ratios such as CAC, CTR, etc.

• Should have worked on Meta and Google campaigns in general.

• Should be proficient with Google Sheets and AI tools such as GPT and Claude.

• Should have some exposure to CRMs/OB systems.