Marketing Associate

Neara; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Aramya is seeking a sharp Marketing Associate to drive paid media initiatives across Meta and Google, with a hands-on, execution-focused approach. You will collaborate with design, content and influencer teams to source creatives, track KPIs, and deliver weekly performance reports in a fast-paced D2C environment.

Ideal candidates have 3+ years in marketing, direct brand/commerce experience, strong numerical skills, and comfort with CAC, CTR, and other metrics.

Qualifications

• 3+ years of experience in marketing.
• Experience handling paid marketing campaigns.
• Strong numerical and analytical skills; understanding performance numbers is a must.
• Should ideally be from a D2C brand/company side, with no agency experience.
• Program management skills are necessary.
• Should be comfortable with numbers and ratios such as CAC, CTR, etc.
• Should have worked on Meta and Google campaigns in general.
• Should be proficient with Google Sheets and AI tools such as GPT and Claude.
• Should have some exposure to CRMs/OB systems.

Responsibilities

• Assist with the execution and daily management of campaigns on Meta (Facebook/Instagram) and Google Ads.
• Track marketing KPIs (ROAS, CTR, CAC, etc.) and maintain weekly performance reports.
• Coordinate with design and content teams to source creatives for paid and organic campaigns.
• Support campaign research, competitor analysis, and trend spotting.
• Assist with cross-functional marketing tasks, including offline campaigns, website merchandising, influencer operations, etc.
• Support in managing influencer campaigns.

Skills

Marketing experience

Paid campaigns

Numerical skills

D2C Brand experience

Program management

CAC/CTR familiarity

Meta & Google campaigns

Google Sheets

AI tools (GPT/Claude)

CRM exposure

Tools

Google Sheets

GPT

Claude

Job description

About Aramya

Our vision is to build some of the world's most loved fashion and lifestyle brands and enable people to express themselves. We are well-funded, with $20M raised from marquee investors like Accel, Z47, and industry veterans.

Aramya is a 100 Cr+ NMV fashion & lifestyle company backed by Accel and Z47. We're building a customer-led portfolio: Aramya (daily wear), Tavira by Aramya (festive), and a new brand in stealth, going live in H2 2026.

Current Retail footprint: 14 stores in Bengaluru (and a few more are yet to go live).

Opening next: Hyderabad and Chennai. Pune, Ahmedabad and Mumbai in the pipeline.

Website: www.aramya.in. Our Team: https://shorturl.at/l6uYJ

About the opportunity

We are looking for a sharp, driven Marketing Associate to support our marketing efforts across Meta (Facebook/Instagram) and Google platforms. This is an execution-focused role, ideal for someone early in their career who wants to learn the ropes of paid media and grow in a high-performance team.

Key responsibilities

• Assist with the execution and daily management of campaigns on Meta (Facebook/Instagram) and Google Ads.

• Track marketing KPIs (ROAS, CTR, CAC, etc.) and maintain weekly performance reports.

• Coordinate with design and content teams to source creatives for paid and organic campaigns.

• Support campaign research, competitor analysis, and trend spotting.

• Assist with cross-functional marketing tasks, including offline campaigns, website merchandising, influencer operations, etc.

• Support in managing influencer campaigns.

Key skills & qualifications

• 3+ years of experience in marketing.

• Experience handling paid marketing campaigns.

• Strong numerical and analytical skills; understanding performance numbers is a must.

• Should ideally be from a D2C brand/company side, with no agency experience.

• Program management skills are necessary.

• Should be comfortable with numbers and ratios such as CAC, CTR, etc.

• Should have worked on Meta and Google campaigns in general.

• Should be proficient with Google Sheets and AI tools such as GPT and Claude.

• Should have some exposure to CRMs/OB systems.