Sr. Business Analyst

Aristok Technologies; Maharashtra; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Growth opportunities

Collaborative environment

Close work with leadership team

Job summary

Aristok Technologies is seeking a digital marketing specialist to develop and execute strategies for paid media channels. Candidates should have 2–3 years of experience in search marketing and social media, a Bachelor's Degree in Science or Engineering, and strong analytical skills. Responsibilities include managing client accounts, performing keyword research, and providing strategic insights. The position offers opportunities for growth within a dynamic startup environment in Pune, India.

Qualifications

• 2–3 years of paid media experience in search marketing and social media.
• Strong analytical skills for marketing data.
• Excellent written and spoken English.

Responsibilities

• Develop strategies and execute initiatives to increase paid media traffic.
• Manage full client management process from acquisition to ad operations.
• Perform keyword research and develop search traffic estimates.

Skills

Paid media experience

Analytical skills

Communication skills

Project management

Excel proficiency

Education

Bachelor's Degree in Science or Engineering

Tools

Google Ads

Meta Ads

Google Analytics

Excel

Job description

About Us

Aristok (pronounced Aristo-kay) is a full-service digital marketing and analytics agency based in Pune, India. We specialize in Google Ads, Meta Ads, Ecomm & Q-comm marketing, programmatic marketing, affiliate marketing, SEO and media analytics. We are a young and ambitious startup, aiming to make a mark in the digital ecosystem with our strong capabilities in data and analytics. In about 3 years of existence, we have grown to a team size of 100+, managing some of the leading brands in the country. The founding team has over 4 decades of cumulative experience across fields of Digital Strategy, Analytics, Performance Marketing and Marketing Technology.

Job Description

Develop strategies, oversee, and execute initiatives to increase paid media traffic. You will be responsible for high-quality execution of Paid Search activities for some of the leading brands in the country. The role requires familiarity with Search Engine Marketing (SEM) and Meta Ads platforms along with core skills including Excel mastery, project and time management, proactive communication, self‑drive to learn, and written and verbal English skills.

Day-to-Day Responsibilities Include

• Leads strategy, performance, and account management on all key digital channels (Search, Social, Programmatic, etc.) for a variety of clients.
• Manage the full client management process from acquisition and onboarding to day‑to‑day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
• Work with leadership to modify strategic plans and provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery.
• Perform keyword research, creative analysis, write ad copy, develop search traffic estimates, segment keywords into campaign structures and align them based on business goals, optimize content, and contribute to technical consulting needs.
• Conduct creative and audience analysis, performing A/B tests on creative and audiences to develop winning strategies.
• Understand analytics and reporting tools like Google Analytics and MMP platforms such as AppsFlyer, Branch, etc.
• Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spend.
• Research industry, client, competitive data; campaign analysis; time/task management; project management; prioritization of activities to meet deadlines.
• Perform scheduled data analytics and interpretation exercises with Excel and proprietary tools; proficiency with Excel is critical.
• Communicate proactively and manage time effectively.
• Provide strategic insights on landing page, ad creative, etc. for clients.
• Build, watch, and maintain the digital advertising budget and track success metrics.
• Ensure quality and timely deliverables for client requests.
• Collaborate with the team/account manager on QBRs and support/QA data for the QBR.

Qualifications

• 2–3 years of paid media experience, including search marketing and social media.
• Bachelor's Degree or above in Science or Engineering.
• Strong analytical skills for marketing data, along with innate curiosity and aptitude.
• Excellent written and spoken English.
• Familiarity with Google Ads, Meta Ads, Google Analytics, Adobe Analytics; Google DoubleClick tools would be a plus.
• Proficiency in Excel and PowerPoint.
• Google Analytics, Google AdWords, and Meta Ads certifications are a plus.

What's On Offer

• Opportunity to work closely with the leadership team in a trend‑setting organization.
• Opportunity to grow with the company as part of its early core team.
• Work alongside some of the most free‑thinkers and driven professionals with gumption to think differently, act decisively, and operate very professionally.