Associate - Digital Marketing

Keka Technologies Private Limited; Gurugram District; On-site; INR 360,000 - 600,000; Full time

Job summary

Accredian is seeking a results-driven Performance Marketing Associate to plan, execute, and monitor paid campaigns across Google, Meta, and LinkedIn for its EdTech programs.

You will analyze metrics, optimize campaigns, conduct audience research, and collaborate with creative teams to deliver data-driven, scalable results.

Ideal candidates have 1–3 years in digital marketing, hands-on lead-gen experience, and a proactive, detail-oriented mindset.

Qualifications

• Strong analytical and problem-solving skills.
• Good understanding of digital marketing and paid advertising.
• Data-driven approach with strong attention to detail.
• Ability to interpret campaign performance data and derive actionable insights.
• Strong execution and follow-through.
• Willingness to learn, experiment, and take ownership.
• Good communication and collaboration skills.
• Ability to work in a fast-paced, target-driven environment.

Responsibilities

• Assist in planning, executing, and monitoring paid marketing campaigns across Google, Meta, and LinkedIn.
• Monitor daily campaign performance and identify areas for improvement.
• Support optimization of campaigns based on key metrics such as CPL, CTR, CPC, CAC, conversion rate, and ROAS.
• Assist in audience research, targeting, retargeting, and campaign segmentation.
• Support A/B testing of ad creatives, copies, audiences, and landing pages.
• Work closely with the creative and content teams to develop performance-focused ad creatives and campaigns.
• Track campaign spends, leads, conversions, and overall performance across channels.
• Prepare regular campaign performance reports and dashboards.
• Coordinate with the Sales team to understand lead quality and identify opportunities to improve campaign performance.

Skills

Analytical skills

Digital marketing knowledge

Data-driven

Campaign data interpretation

Execution

Learning mindset

Communication

Fast-paced work

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Explore our journey and offerings here: https://accredian.com/

About Us:

We are a fast growing Edtech company with the mission to upskill professionals thereby helping them fill exciting opportunities that will shape the future of industry. Targeted towards working professionals, we provide cutting edge programs in next generation areas like Digital Transformation, Leadership, Data Science, Product Management, Senior Management, AI etc. Our USP is to provide transformative learning experience that will help learners become industry leaders. Join our mission of helping a million professionals achieve their dream jobs through upskilling in next

Key Roles and Responsibilities:

• Assist in planning, executing, and monitoring paid marketing campaigns across Google, Meta, and LinkedIn.
• Monitor daily campaign performance and identify areas for improvement.
• Support optimization of campaigns based on key metrics such as CPL, CTR, CPC, CAC, conversion rate, and ROAS.
• Assist in audience research, targeting, retargeting, and campaign segmentation.
• Support A/B testing of ad creatives, copies, audiences, and landing pages.
• Work closely with the creative and content teams to develop performance-focused ad creatives and campaigns.
• Track campaign spends, leads, conversions, and overall performance across channels.
• Prepare regular campaign performance reports and dashboards.
• Coordinate with the Sales team to understand lead quality and identify opportunities to improve campaign performance.

Required Skills

1. Strong analytical and problem-solving skills.
2. Good understanding of digital marketing and paid advertising.
3. Data-driven approach with strong attention to detail.
4. Ability to interpret campaign performance data and derive actionable insights.
5. Strong execution and follow-through.
6. Willingness to learn, experiment, and take ownership.
7. Good communication and collaboration skills.
8. Ability to work in a fast-paced, target-driven environment.

Who Should Apply:

1. 1-3 years of relevant experience in Performance Marketing/Digital Marketing/ Growth
2. Marketing
3. Prior experience in EdTech is mandatory.
4. Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads is mandatory.
5. Experience working on lead-generation and paid acquisition campaigns.
6. Experience with campaign optimization, audience targeting, retargeting, and A/B testing.
7. Comfortable working with Excel/Google Sheets and campaign reporting dashboards.
8. Google Ads / Meta certifications will be an added advantage.

What do we offer?

1. Opportunity to work on performance marketing campaigns for a fast-growing EdTech
2. company.
3. Fast-paced, high-growth environment with strong learning exposure.
4. Compensation Range: Up to INR 6 Lakhs per annum (Fixed)

Required Skills

Continuous learning & implementation Ownership & Accountability Speed communication Passion Humility & Openness to feedback