Marketing Analyst

Moneyview; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Moneyview is looking for a Marketing Analyst in Bengaluru, Karnataka, to lead performance marketing efforts aimed at user acquisition. You will play a crucial role in shaping user experiences and optimizing advertising campaigns for better ROI/ROAS.

The ideal candidate should have experience in managing digital marketing campaigns, strong analytical skills, and proficiency in tools like Excel and SQL. Join us and enhance our marketing strategies!

Qualifications

• Work experience as a Marketing Analyst or similar role.
• Power user of Excel and good knowledge of SQL.
• Experience managing and optimizing paid digital marketing campaigns.

Responsibilities

• Drive user acquisition funnels and campaign performance data.
• Optimize campaign spend and conversion rates.
• Analyze market trends and user behaviors.

Skills

Excel

SQL

A/B testing

Digital marketing campaign management

Communication skills

Job description

Be a part of our dynamic team as a Marketing Analyst focused on Performance Marketing and become the driving force for our paid user acquisition funnels and campaign performance data. As a strategic operator, you’ll be at the forefront of shaping how our users experience and engage with our advertising and media, present insights and strategies in optimizing campaign spend and conversion rates, and improving overall marketing efficiency (ROI/ROAS).

Requirements

• Work experience as a Marketing Analyst or similar role.
• Power user of Excel, good knowledge of SQL (Working knowledge of R or Python, added advantage).
• Strong understanding of how to structure analyses to solve real-world business problems.
• Ability to understand product ecosystems, user behaviors, and market trends.
• Ability to identify key metrics and create KPIs for the same.
• Ability to structure and analyze A/B tests.
• Self-motivated with excellent communication, collaborative, and problem-solving skills.
• Relevant experience in managing and optimizing paid digital marketing campaigns (e.g., Google Ads, Meta Ads) for a D2C business.
• Exposure in BFSI/Fintech would be an advantage.