Marketing Analyst

Fresh Club; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Fresh Club in Bengaluru is seeking a Marketing Analyst to bring a sharp analytical lens to our marketing and growth efforts. The role involves evaluating performance across paid, organic, social, CRM and other channels and turning data into actionable business insights.

You will work with Marketing, Growth, CRM, Product and Category teams to understand customer behaviour, evaluate effectiveness and help the team make data-backed decisions.

Qualifications

• 4-5 years of experience in Marketing Analytics or Growth Analytics.
• Experience in e-commerce, quick commerce, consumer internet or consumer brands.
• Strong proficiency in analyzing data across multiple marketing channels.

Responsibilities

• Analyse marketing performance across paid, organic, social, CRM, affiliate, referral and other channels.
• Evaluate channel-level performance using CAC, ROAS, conversion, revenue, retention, LTV, engagement, ROI.
• Identify what works and what doesn’t and provide actionable recommendations to improve marketing performance.
• Analyse customer acquisition, behaviour, cohorts, retention and repeat purchase patterns.
• Deep-dive into campaign, channel, audience, geography and customer-segment performance to identify growth opportunities.
• Track and analyse the complete customer funnel from acquisition activation conversion retention.
• Build dashboards and reports to provide regular visibility into marketing and business performance.
• Partner with marketing teams to evaluate campaigns and understand impact of initiatives.
• Analyse marketing experiments and A/B tests and translate results into actionable insights.
• Identify trends, anomalies and performance gaps and highlight them to stakeholders.
• Work with CRM to analyse customer segments, lifecycle journeys and campaign effectiveness.
• Develop frameworks to measure marketing efficiency and ROI across channels.
• Automate recurring reports and improve the overall marketing analytics process.
• Work with cross-functional teams to connect marketing performance with business outcomes.
• Present insights and recommendations to senior stakeholders clearly.

Skills

SQL

Excel/Google Sheets

Data visualization

Marketing analytics

Communication skills

Job description

About the role:

We are looking for a Marketing Analyst who can bring a strong analytical lens to our marketing and growth function.

The role will involve analysing marketing performance across paid, organic, social, CRM and other customer acquisition and engagement channels, identifying what is working and what isnu2019t, and translating data into clear business insights and recommendations.

You will work closely with the Marketing, Growth, CRM, Product and Category teams to understand customer behaviour, evaluate marketing effectiveness and help the team make better, data-backed decisions.

What youll do:

• Analyse marketing performance across paid, organic, social, CRM, affiliate, referral and other relevant channels.
• Evaluate channel-level performance across metrics such as CAC, ROAS, conversion, revenue, retention, LTV, engagement and ROI.
• Identify what is working, what is not working and why, and provide actionable recommendations to improve marketing performance.
• Analyse customer acquisition, behaviour, cohorts, retention and repeat purchase patterns.
• Deep-dive into campaign, channel, audience, geography and customer-segment performance to identify growth opportunities.
• Track and analyse the complete customer funnel from acquisition activation conversion retention.
• Build dashboards and reports to provide regular visibility into marketing and business performance.
• Partner with marketing teams to evaluate campaigns and understand the impact of different initiatives.
• Analyse marketing experiments and A/B tests and translate results into actionable insights.
• Identify trends, anomalies and performance gaps and proactively highlight them to stakeholders.
• Work with the CRM team to analyse customer segments, lifecycle journeys and campaign effectiveness.
• Develop frameworks to measure marketing efficiency and ROI across channels.
• Automate recurring reports and improve the overall marketing analytics process.
• Work closely with cross-functional teams to connect marketing performance with business outcomes.
• Present insights and recommendations to senior stakeholders in a simple and compelling manner.

What Were Looking For

• 4u20135 years of experience in Marketing Analytics, Growth Analytics, Business Analytics or a similar role.
• Experience working in e-commerce, quick commerce, consumer internet or consumer brands.
• Strong experience analysing data across multiple marketing channels, including paid, organic, social and CRM.
• Strong understanding of marketing funnels, customer acquisition, retention and growth metrics.
• Strong proficiency in SQL, Excel/Google Sheets and data visualisation tools.
• Hands-on experience with marketing analytics and measurement tools.
• Experience working with large customer, campaign and transactional datasets.
• Strong analytical and ...? we see next bullet: "Ability to move beyond reporting and answer the key question: So what does this mean for the business"
• Strong communication skills with the ability to clearly present insights, recommendations and business implications.
• Comfortable working in a fast-paced environment with ambiguity and evolving priorities.