Junior Performance Marketing Analyst

Lantern Digital; Ahmedabad District; On-site; INR 500,000 - 700,000; Full time

Job summary

Lantern Digital is seeking a Performance Marketing Specialist to optimize campaigns across Google Ads and Meta Ads, with exposure to LinkedIn, Snapchat, Twitter, and others. A minimum of 2 years in performance marketing is required.

You will plan, execute, and optimize paid campaigns to drive leads, traffic, and conversions, while leveraging Google Analytics and Google Tag Manager to analyze performance and inform improvements.

Qualifications

• 2+ years of experience in performance marketing with a focus on paid advertising.
• Proficient in campaigns on Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads, TikTok Ads, Twitter Ads.
• Strong ecommerce marketing knowledge and campaign measurement.
• In-depth knowledge of Google Tag Manager and Google Analytics.
• Experience with A/B testing, conversion rate optimization, and funnel analysis.
• Strong analytical skills and ability to drive decisions from data.
• Advertising platform certifications are a plus.

Responsibilities

• Develop and implement digital marketing strategies across paid platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Plan, execute, and optimize campaigns to drive leads, traffic, and conversions.
• Conduct keyword research, ad copywriting, and creative development.
• Monitor performance with Google Analytics and other tools; report KPIs.
• Refine website conversion funnels to boost conversions.
• Collaborate with marketing and design teams on landing pages and creatives.
• Stay updated on industry trends and platform changes; ensure ROI on ad spend.
• Coordinate with cross-functional teams to align with company goals.

Skills

Performance marketing

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Twitter Ads

Google Analytics

Data analysis

A/B testing

Conversion rate optimization

Excel

Campaign management

Tools

Google Tag Manager

Google Analytics

Excel

Job description

As a Performance Marketing Specialist, you will play a crucial role in optimizing our digital

advertising efforts across a range of platforms, including Google Ads and Meta Ads (LinkedIn Ads, Snapchat Ads, Twitter Ads, and others are a plus). Your expertise will directly impact our brand's visibility and conversion rates. We are seeking a talented professional with a minimum of 2 years of experience in performance marketing.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads and Meta Ads (LinkedIn Ads, Snapchat Ads, Twitter Ads, and others are a plus)
• Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, and conversion rates.
• Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.
• Utilize Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.
• Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates.
• Collaborate with the marketing and design teams to create and test landing pages, ad creatives, and other assets for campaigns.
• Stay up to date with industry trends, emerging platforms, and best practices to ensure a competitive edge in the market.
• Budget management and allocation, ensuring maximum ROI on advertising spend.
• Collaborate with cross-functional teams to align marketing efforts with company goals.

Qualifications:

• Minimum of 2 years of experience in performance marketing, with a strong focus on paid advertising.
• Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.
• Strong understanding of Ecommerce marketing channels and campaign measurement.
• Should have in-depth knowledge of Google Tag Manager
• In-depth knowledge of Google Analytics, Excel and other analytics tools.
• Experience with A/B testing, conversion rate optimization, and marketing funnel analysis.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and collaboration skills.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving abilities.
• Certifications in relevant advertising platforms