Paid Media Analyst

Digitalnest; Hyderabad; On-site; INR 300,000 - 500,000; Full time

Job summary

Digitalnest in Hyderabad is seeking a detail-oriented Paid Media Analyst (Fresher) to optimize campaigns across Google Ads, Meta Ads, LinkedIn, and programmatic networks. You will monitor, analyze, and report on paid media metrics to drive ROI and improve targeting.

This entry-level role emphasizes learning quickly, collaborating with marketing and creative teams, and staying updated with industry updates to support data-driven decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or related field.
• Strong analytical skills with Excel/Sheets and data visualization.
• Familiarity with Google Ads, Meta Ads, and LinkedIn Ads.
• Basic understanding of digital marketing concepts, including targeting and attribution models.
• Excellent attention to detail and ability to manage multiple campaigns.
• Strong written and verbal communication for reporting and team collaboration.
• Ability to learn quickly and adapt to evolving digital marketing landscapes.
• Willingness to work in a fast-paced, results-oriented environment.

Responsibilities

• Monitor and manage daily performance of paid media campaigns across multiple digital platforms.
• Track KPIs including CTR, CPC, CPA, ROAS, and conversion rates.
• Generate weekly and monthly performance reports using Google Analytics, Google Ads, Meta Ads Manager, and Excel/Sheets.
• Conduct A/B testing on ad creatives, copy, audiences, and bidding strategies.
• Collaborate with marketing and creative teams to refine targeting strategies and improve ad relevance.
• Identify underperforming campaigns and recommend data-backed optimizations.
• Maintain organized documentation of campaign setups, budgets, and performance trends.
• Stay updated on industry trends, platform updates, and best practices in paid media.

Skills

Analytical thinking

Excel/Sheets

Data visualization

Google Ads

Meta Ads

LinkedIn Ads

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

Google Ads

Meta Ads Manager

Excel

Job description

• Country India

Job Description

Summary:

We are seeking a detail-oriented and analytically driven Paid Media Analyst to join our dynamic marketing team. As a Fresher in the field, you will play a pivotal role in optimizing our digital advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and programmatic networks. This role is critical to driving measurable ROI, improving campaign performance, and supporting data-informed marketing strategies. You will be responsible for monitoring, analyzing, and reporting on paid media metrics, identifying trends, and providing actionable insights to enhance audience targeting, ad creatives, and budget allocation. This is an excellent opportunity for a passionate entry-level professional to grow within a performance-driven marketing environment and contribute to the brand’s digital expansion.

Responsibilities:

• Monitor and manage daily performance of paid media campaigns across multiple digital platforms.
  
• Track key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, and conversion rates.
  
• Generate comprehensive weekly and monthly performance reports using tools like Google Analytics, Google Ads, Meta Ads Manager, and Excel/Sheets.
  
• Conduct A/B testing on ad creatives, copy, audiences, and bidding strategies to optimize results.
  
• Collaborate with the marketing and creative teams to refine targeting strategies and improve ad relevance.
  
• Identify underperforming campaigns and recommend data-backed optimizations.
  
• Maintain organized documentation of campaign setups, budgets, and performance trends.
  
• Stay updated on industry trends, platform updates, and emerging best practices in paid media.
  

Requirements

Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field (or equivalent experience).
  
• Strong analytical skills with proficiency in Excel/Sheets and data visualization tools.
  
• Familiarity with paid advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
  
• Basic understanding of digital marketing concepts, including targeting, conversion tracking, and attribution models.
  
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
  
• Strong written and verbal communication skills for reporting and team collaboration.
  
• Ability to learn quickly and adapt to evolving digital marketing landscapes.
  
• Willingness to work in a fast-paced, results-oriented environment.