AM- CRM Marketing

LoveLocal; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading internet marketplace firm in Bengaluru is seeking a Marketing Analyst to optimize marketing strategies through data-driven insights. This role involves analyzing market trends, campaign performance, and customer behavior. Ideal candidates will have a degree in Marketing or Business Analytics, excellent analytical skills, and experience with tools like Google Analytics and Metabase. You will work closely with marketing and sales teams to drive growth and improve ROI. This position is full-time, offering opportunities to present findings to stakeholders and influence strategic decisions.

Qualifications

• Bachelor’s or Master’s degree in a relevant field.
• Strong analytical skills with proficiency in data analysis tools.
• Experience with data visualization tools like Metabase and Tableau.

Responsibilities

• Collect, clean, and interpret data from multiple sources.
• Analyze marketing performance metrics and prepare reports.
• Identify actionable insights to improve campaign effectiveness.

Skills

Analytical skills

Proficiency in Excel

Google Analytics

Data visualization tools

Digital marketing metrics

SQL or data querying

Communication skills

Understanding of Ecommerce marketplace

Education

Bachelor’s / Master’s degree in Marketing, Business Analytics, Statistics, or related field

Tools

Metabase

Tableau

Power BI

Looker

Job description

About the Role

We are looking for a Marketing Analyst to join our team and play a crucial role in optimizing marketing strategies through data-driven insights. You will analyze market trends, campaign performance, and customer behavior to help us make informed decisions that drive growth, retention and improve ROI.

Key Responsibilities

• Collect, clean, and interpret data from multiple sources (digital campaigns, CRM, sales)
• Analyze marketing performance metrics (CTR, CAC, ROI, CLV, etc.) and prepare detailed reports from Clevertap, Metabase and data warehouse.
• Identify trends, patterns, and actionable insights to improve campaign effectiveness.
• Conduct marketing surveys, competitive analysis and market research to support strategic decisions.
• Collaborate with marketing, product, and sales teams to align strategies.
• Monitor A/B tests and provide insights for campaign optimization.
• Build dashboards and visualizations for key performance indicators (KPIs).
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Partly own CRM planning and campaign execution on Clevertap

Required Qualifications

• Bachelor’s / Master’s degree in Marketing, Business Analytics, Statistics, or a related field.
• Strong analytical skills with proficiency in tools such as Excel, Google Analytics,
• Experience with data visualization tools (Metabase, Tableau, Power BI, Looker, etc.).
• Familiarity with digital marketing metrics and channels (SEO, SEM, social media, email, etc.).
• Knowledge of SQL or basic data querying is a plus.
• Excellent communication and presentation skills.
• Ability to translate complex data into actionable business insights.
• Basic Understanding of Marketplace model of Ecommerce

Preferred Skills

• Understanding of attribution models and marketing funnels.
• Basic knowledge of Python or R for data analysis (bonus).

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Internet Marketplace Platforms