Sr Product Analyst

Tide Software BV; New Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Tide Software BV is seeking a Senior Product Analyst (Member Acquisition Marketing) to manage insights projects for member growth. You will present findings to senior management, translate analysis into actions, and drive growth through full-stack analytics using SQL/Python.

Responsibilities include collaborating with analytics engineering and Martech, optimizing budget and attribution across channels, and delivering timely, high-quality insights to inform strategy and performance marketing.

Qualifications

• 6+ years in analytics for a digital product, fintech experience preferred.
• Proven performance marketing experience is mandatory.
• Strong SQL and data visualization skills required.
• Deep knowledge of attribution models and Marketing Mix Modelling.
• Excellent leadership, communication and stakeholder management.

Responsibilities

• Present insights to stakeholders and translate analysis into actionable steps.
• Use SQL/Python to interrogate data to solve business problems.
• Improve performance marketing and growth via descriptive to prescriptive analytics.
• Define analytics roadmap for customer strategy, acquisition efficiency and budget optimization.
• Collaborate with analytics engineering and Martech to integrate data sources.
• Advise marketing stakeholders on attribution and ROI across channels.
• Measure and report performance of campaigns and KPIs.
• Prioritize business cases and refine work items with the business.

Skills

Performance Marketing

Leadership

Storytelling

Stakeholder management

Self-starter

Ambiguity handling

Business acumen

SQL

Tools

Looker

Tableau

QlikView

Appsflyer

Google Analytics

Job description

Job Summary

As a Senior Product Analyst (Member Acquisition Marketing), you ll be responsible for managing insights projects related to member growth acquisition.

Responsibilities

• Presenting insights to stakeholders senior management, translating analysis into the so what and identifying possible actions to take as a result
• Using your SQL/Python expertise to interrogate our data to solve key business problems
• Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives
• Ability to deal with ambiguity form ambiguous questions into defined solutions to improve the business area
• Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization.
• Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc.
• Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels
• Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs
• Supporting Analytics leadership in prioritisation and identification of various business cases
• Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables
• Champion powerful storytelling, prioritisation, commercial and growth mindset

Requirements

• 6+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)
• You have experience in Performance Marketing is mandatory
• You have a sound understanding of how the different digital Marketing tools work
• You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc.
• You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value.
• You have excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting
• You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview etc.)
• You have great Storytelling skills and the ability to explain complex analytical concepts to business users
• You have unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information!
• You have good understanding of the business - you quickly identify which metrics are relevant for an area and anticipate which data projects will add value
• You have ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
• You have self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• You have ability to deal with ambiguity and competing objectives in a fast paced environment

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.