Marketing

Godrej Infotech Ltd; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Godrej Infotech Ltd seeks a Digital Marketing - SEO & Social Media Specialist to lead end-to-end SEO efforts and drive social media campaigns across LinkedIn, X, and YouTube. You will collaborate with content teams to create SEO-optimized blogs, case studies, and landing pages, while managing paid campaigns on LinkedIn and Google Ads and monitoring trends and audience growth.

Ideal candidates have 3 years of hands-on experience, certifications in digital marketing tools, and proficiency with

Qualifications

• Certification on Digital Marketing tools is preferred.
• 3 years of on-job experience in digital marketing.
• Strong interpersonal and analytical skills; ability to work in a team.

Responsibilities

• Develop and execute end-to-end SEO strategy (on-page, off-page, technical).
• Optimize content for AI search helpers and geo targeted SEO.
• Perform keyword research, competitor and content gap analysis.
• Manage website audits with the backend team; fix technical SEO issues and improve Core Web Vitals.
• Build high-quality backlink strategy; track SEO performance using GA4, GSC, and tools like Ahrefs/SEMrush.

Skills

MS Power Point

Canva

Analytical skill

Interpersonal skills

Team player

Education

Digital Marketing certification

Tools

Google Ads

SEO tools

Job description

Digital Marketing - SEO & Social Media Specialist

Key Responsibilities

1. Develop and execute end-to-end SEO strategy - On-page, Off-page, Technical SEO2. Optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) for AI search - ChatGPT, Gemini, Perplexity, Google AI Overviews3. Perform keyword research, competitor analysis, and content gap analysis4. Manage website audits, fix technical SEO issues with backend team, improve Core Web Vitals, schema, and site architecture5. Build high-quality backlink strategy6. Track, report, and analyze SEO performance using GA4, GSC, Ahrefs / SEMrush / Screaming FrogSocial Media :1. Plan and manage social media strategy for LinkedIn, X, YouTube etc.2. Collaborate with content team to create SEO-optimized content - blogs, case studies, landing pages3. Manage and optimize paid campaigns on LinkedIn and Google Ads4. Monitor social trends, audience engagement, and drive community growth

Preferred Qualification : Certification on Digital Marketing tools

Experience Details

Experience Details Qualification :

3-years of on-job experience

Special Skill

Essential : Well versed with MS Power Point, CanvaEffective Interpersonal and Analytical skill, Team Player

Preferred : Familiarity with design tools