Digital Marketing Executive

Godrej Infotech; Mumbai; Hybrid; INR 600.000 - 1.200.000; Vollzeit

Zusammenfassung

Godrej Infotech Ltd is seeking an experienced SEO & Social Media Specialist to drive growth through advanced SEO including AEO and GEO. You will own the growth strategy, support organic and paid marketing, and enhance visibility across traditional and AI-powered search platforms. Location: Mumbai, India.

The role requires 2–6 years of experience, an MBA in Marketing, and strong collaboration with content and backend teams to optimize Core Web Vitals, schema, and site architecture.

Qualifikationen

• MBA in Marketing or MBA equivalent preferred.
• 2+ years of SEO and 3+ years in social media is a plus.

Aufgaben

• Develop and execute end-to-end SEO strategy - On-page, Off-page, Technical SEO.
• Optimize content for AEO and GEO for AI search - ChatGPT, Gemini, Perplexity, Google AI Overviews.
• Perform keyword research, competitor analysis, and content gap analysis.
• Manage website audits, fix technical SEO issues with backend team, improve Core Web Vitals, schema, and site architecture.
• Build high-quality backlink strategy.
• Track, report, and analyze SEO performance using GA4, GSC, Ahrefs / SEMrush / Screaming Frog Social Media.
• Plan and manage social media strategy for LinkedIn, X, YouTube etc.
• Collaborate with content team to create SEO-optimized content - blogs, case studies, landing pages.
• Manage and optimize paid campaigns on LinkedIn and Google Ads.
• Monitor social trends, audience engagement, and drive community growth.
• Organize and Manage events, Vendor/Partner Co-ordination.
• Able to work on Website management & Other Marketing activities.

Kenntnisse

SEO

Social Media Marketing

AEO

GEO

Content Strategy

Keyword Research

Analytics

Team Collaboration

Ausbildung

MBA Marketing

Tools

GA4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Jobbeschreibung

Role & responsibilities

EXP- 2-6 Years

Location- Mumbai

Education- MBA Marketing

An experienced SEO & Social Media Specialist with strong expertise in modern SEO, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The ideal candidate will own our growth strategy and support organic & paid marketing efforts to enhance visibility across traditional and AI-powered search platforms.

Key Responsibilities: SEO, AEO & GEO:

• Develop and execute end-to-end SEO strategy - On-page, Off-page, Technical SEO
• Optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) for AI search - ChatGPT, Gemini, Perplexity, Google AI Overviews
• Perform keyword research, competitor analysis, and content gap analysis
• Manage website audits, fix technical SEO issues with backend team, improve Core Web Vitals, schema, and site architecture
• Build high-quality backlink strategy
• Track, report, and analyze SEO performance using GA4, GSC, Ahrefs / SEMrush / Screaming Frog Social Media

JOB DESCRIPTION-

• Plan and manage social media strategy for LinkedIn, X, YouTube etc.
• Collaborate with content team to create SEO-optimized content - blogs, case studies, landing pages
• Manage and optimize paid campaigns on LinkedIn and Google Ads
• Monitor social trends, audience engagement, and drive community growth Organize and Manage events, Vendor/Partner Co-ordination Able to work on Website management & Other Marketing activities