Digital Marketing Specialist

Pilog; Hyderabad; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

PiLog seeks a Digital Marketing Specialist in Hyderabad with 5+ years of experience to lead multi-channel campaigns and analytics efforts. You will optimize LinkedIn marketing, email campaigns, and paid ads to drive engagement, reach, and conversions while tracking performance with robust analytics tools.

The role involves coordinating with product and sales teams, refining GEO strategies, and delivering measurable ROI through data-driven optimization in a fast-paced environment.

Qualifications

• 5+ years in social media marketing, paid advertising, and analytics.
• Proficient in LinkedIn Marketing, Google Ads, Email Tools.
• B2B software industry experience preferred; strong analytical skills.

Responsibilities

• Manage Social Media Marketing campaigns on LinkedIn and branding.
• Develop GEO strategies to improve content visibility.
• Plan and optimize Email Marketing campaigns for engagement.
• Manage Google Ads and LinkedIn Ads to maximize ROI.
• Set up conversion tracking and server-side tracking.
• Analyze campaign data with Google Analytics and other tools.
• Collaborate with cross-functional teams to align marketing goals.

Skills

Social media marketing

Digital analytics

Project management

Communication

Lead generation

Education

MBA in Marketing

Tools

LinkedIn Ads

Google Ads

Email campaign tools

Google Analytics

Job description

Job Title: Digital Marketing Specialist

Experience Required: 5+ Years

Location: Hyderabad

About Us:

PiLog Group is a global leader specializing in Master Data Quality Solutions. Established in 1996, PiLog delivers a comprehensive Master Data Governance Suite with a strong focus on data quality across Supply Chain, Enterprise, and Asset Lifecycle Management. Our exclusive technical and industrial dictionary content is compliant with ISO standards.

PiLog provides solutions across multiple master data domains and industries, focusing on Data Harmonization, Normalization, Classification, Quality, Transformation, Migration, and Visualization. Our productssuch as MDRM, MDOM, iDQM, iMDRM, iSPIR, iTransform, and iVisualize—are powered by advanced Data Science, AI, and ML technologies. PiLog has been recognized by leading industry analysts including Gartner and InfoTech.

Job Description:

We are seeking a skilled Digital Marketing Specialist with proven experience in social media marketing, paid campaigns, and analytics. The ideal candidate will manage multi-channel marketing initiatives, optimize campaigns for performance, and enhance brand presence across digital platforms.

Key Responsibilities:

• Manage and execute Social Media Marketing campaigns, with a strong focus on LinkedIn and personal branding initiatives.
• Develop and implement Generative Engine Optimization (GEO) strategies to improve content visibility.
• Plan, execute, and optimize Email Marketing campaigns for engagement and conversions.
• Manage and monitor Google Ads and LinkedIn Ads campaigns to maximize ROI.
• Set up and maintain Conversion Tracking and Server-Side Tracking to ensure accurate campaign performance measurement.
• Analyze and report campaign data using Google Analytics and other marketing tools.
• Collaborate with cross-functional teams to align marketing goals with overall business objectives.

Required Skills & Qualifications:

• Minimum 5+ years of experience in social media marketing, paid advertising, and digital analytics.
• Proficiency in LinkedIn Marketing, Google Ads, Email Campaign Tools, and Analytics Platforms.
• Strong understanding of Conversion Optimization and Tracking Technologies.
• Knowledge of GEO (Generative Engine Optimization) strategies is a plus.
• Excellent analytical, communication, and project management skills.
• B2B Industry (Software Company)
• Lead Generation,
• LinkedIn Marketing,
• SEO
• AEO
• GEO
• Email Marketing
• Google Ads
• Google Analytics
• Good At Communication
• MBA in Marketing
• Strategy Creation and Execution
• Account Based Marketing