Seo Digital Expert

Movate Technologies; Bengaluru; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

Movate Technologies is hiring a Digital Marketing Executive with SEO specialization in Bengaluru. The role blends core SEO work with broader digital marketing tasks across content, social media, paid campaigns, email marketing and analytics.

The successful candidate will grow organic visibility, traffic and qualified leads while collaborating with design, content and sales teams in a Hybrid setup. 1–4 years' experience and a Bachelor's degree are preferred.

Qualifications

• 1–4 years of hands-on SEO experience in B2B/IT services or agency environments.
• Strong command of on-page, off-page and technical SEO fundamentals.
• Familiarity with WordPress or similar CMS; basic HTML/CSS understanding.

Responsibilities

• Search Engine Optimization (Primary approx. 70%): conduct keyword research, competitor analysis and search-intent mapping.
• On-page SEO: optimize titles, meta descriptions, headings, URLs, internal linking and schema markup.
• Technical SEO: run site audits, address crawlability, speed, Core Web Vitals, redirects and sitemaps.
• Off-page SEO: plan and execute ethical link-building and monitor backlink profile.
• SEO content: brief writers, optimize blogs and landing pages.
• Local SEO: manage Google Business Profile and local citations.
• Emerging search: optimize for featured snippets and AI-driven search.
• Reporting: track rankings, traffic, conversions and provide insights.

Skills

SEO fundamentals

Analytics mindset

Content coordination

English communication

Education

Bachelor's degree in Marketing/Commerce/Business

Tools

Google Analytics

GA4

SEMrush/Ahrefs

Screaming Frog

Moz

Job description

Job Title

Digital Marketing Executive SEO Specialization

Experience

1 4 years

Employment Type

Full-time

Location

Bengaluru / Hybrid (as applicable)

Education

Bachelors degree in Marketing, Communications, Business, Computer Science or a related field

Role Summary

We are looking for a Digital Marketing Executive with strong core SEO skills to grow organic visibility, traffic and qualified leads. While SEO will be the primary focus, the role also contributes across the wider digital marketing mix, including content, social media, paid campaigns, email marketing and analytics.

Key Responsibilities

Search Engine Optimization (Primary approx. 70%)

• Keyword & competitor research: Conduct keyword research, competitor analysis and search-intent mapping to build and maintain the SEO roadmap.
• On-page SEO: Optimize page titles, meta descriptions, headings, URLs, internal linking, images and schema markup.
• Technical SEO: Run regular site audits and resolve issues relating to crawlability, indexation, site speed, Core Web Vitals, mobile usability, redirects, canonicals, sitemaps and robots.txt.
• Off-page SEO: Plan and execute ethical link‑building through guest posts, digital PR, outreach and partnerships; monitor and manage the backlink profile.
• SEO content: Brief writers, optimize blogs and landing pages, and refresh existing content to improve rankings.
• Local SEO: Manage Google Business Profile and local citations where relevant.
• Emerging search: Optimize content for featured snippets and AI‑driven search experiences (AI Overviews, answer engines).
• Reporting: Track rankings, organic traffic, conversions and visibility; prepare weekly and monthly performance reports with insights and recommendations.

Other Digital Marketing (Supporting approx. 30%)

• Support Google Ads and paid social (LinkedIn, Meta) campaigns, including setup, keyword/audience selection and performance monitoring.
• Plan and schedule social media content and track engagement.
• Assist with email marketing campaigns, newsletters and basic marketing automation.
• Coordinate website updates and landing pages in the CMS (e.g. WordPress) and recommend CRO improvements.
• Set up and maintain tracking with GA4 and Google Tag Manager; build dashboards in Looker Studio.
• Work with design, content, sales and web teams to align campaigns with business goals.

Quality & Documentation

• Follow search engine guidelines and use only ethical, white‑hat SEO practices; avoid spammy or manipulative tactics.
• Maintain keyword trackers, audit checklists, content calendars and SEO documentation.
• Stay updated on search engine algorithm changes and industry trends, and adapt strategy accordingly.
• Communicate priorities clearly, meet deadlines and proactively flag risks or opportunities.

Required Skills & Qualifications

• 1–3 years of hands‑on SEO experience, preferably in a B2B, IT services or agency environment.
• Strong command of on-page, off-page and technical SEO fundamentals and current search engine guidelines.
• Proficiency with SEO tools such as Google Search Console, GA4, SEMrush/Ahrefs, Screaming Frog and Moz.
• Working knowledge of at least two additional digital marketing areas, such as paid media (Google Ads/paid social), social media, content marketing, email marketing or CRO.
• Familiarity with WordPress or similar CMS; basic understanding of HTML/CSS.
• Proficiency in Excel/Google Sheets for tracking and reporting.
• Ability to analyze data, interpret trends and translate them into clear actions.
• Good written and verbal communication skills in English.

Preferred / Good to Have

• Google Analytics, Google Ads or HubSpot certifications.
• Experience with international or multi‑location SEO.
• Exposure to AI tools for content, research and SEO workflows.
• Basic graphic/content tools knowledge (e.g. Canva).

Key Performance Indicators

• Growth in organic traffic, keyword rankings and organic leads/conversions.
• Improvement in technical site health and Core Web Vitals scores.
• Quality and quantity of backlinks acquired.
• Timely, accurate reporting and campaign execution.

Personal Attributes

• Analytical, detail‑oriented and results‑driven.
• Self‑motivated with the ability to manage multiple priorities.
• Collaborative team player.