Marketing

Thermax Limited; Chennai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Thermax Limited in Chennai seeks a Digital Marketing professional (4–6 years) to drive demand for industrial cooling and heating solutions. You will own the full digital funnel—from audience targeting and content to landing pages, marketing automation and pipeline reporting.

The role requires a Graduate with an MBA/PGDM in Marketing or a recognized digital marketing qualification, plus 4–6 years in digital/performance marketing with strong B2B experience.

Qualifications

• Graduate in any discipline with MBA/PGDM in Marketing or recognized digital marketing qualification.
• 4 to 6 years in digital/performance marketing with at least 3 years hands-on running B2B campaigns.
• Proven experience in industrial B2B sectors; enterprise software/B2B SaaS experience also considered.
• A portfolio of campaigns with measurable outcomes (leads, CPL, conversion rates, pipeline).
• Hands-on with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads; familiarity with a marketing automation platform; CMS and GA4/Tag Manager; SFDC preferable.
• Experience running multi-country campaigns (Europe, Americas, MENA, SEA, Africa) is a plus.
• Certifications preferred: Google Ads, Meta Blueprint, HubSpot, LinkedIn Marketing Labs.

Responsibilities

• Plan and execute end-to-end integrated digital campaigns across LinkedIn, Meta, Google, GPTs and YouTube.
• Own audience targeting, budgets, bidding and optimize for cost per lead and lead quality.
• Build nurture journeys, segmentation, lead scoring and newsletters on the marketing automation platform.
• Create campaign landing pages and microsites with strong value proposition and CTAs; improve conversions through testing.
• Plan content: blogs, case studies, whitepapers, videos and social posts; translate technical benefits into buyer messages.
• Drive SEO and keyword strategy; collaborate with corporate web team on on-page optimization.
• Set up SFDC integration to trace leads from campaign to enquiry to order; publish monthly dashboards.
• Brief and manage agencies/partners; ensure output follows brand guidelines; keep up with AI tools and platforms.

Skills

Digital marketing

B2B marketing

Campaign management

LinkedIn Ads

Google Ads

CRM tools

HubSpot/Marketo

SEO/Content

Education

MBA/PGDM Marketing

BE/B.Tech

Graduate

Tools

HubSpot

Marketo

Salesforce Marketing Cloud/Pardot

Zoho

WordPress/AEM

GA4

Google Tag Manager

Looker Studio

SFDC

LinkedIn Campaign Manager

Meta Ads Manager

Google Ads

Job description

4 - 6 Years

Employee

Job Description :

Position : Digital Marketing, Cooling & Heating SolutionsJob Location : ChennaiReporting to : Divisional Marketing headQualification : Graduate + MBA/ PGDM (Marketing)Years of Experience : 4 to 6 Yrs

Purpose

Generate qualified demand for the SBU through digital campaigns that turn awarenessinto enquiries. The role owns the full digital funnel, from audience targeting and contentto landing pages, marketing automation and reporting on pipeline.

Roles and Responsibilities

1. Campaign planning & execution: Plan and run end-to-end integrated digitalcampaigns across LinkedIn, Meta, Google Search/Display, GPTs and YouTube,aligned to the annual marketing plan and product priorities for domestic andinternational markets.
2. Paid media: Own audience targeting (target account lists, job functions,industries, geographies), budgets and bidding; A/B test creatives and copy andoptimise continuously for both cost per lead and lead quality.
3. Email marketing & automation: Build and manage nurture journeys,segmentation, lead scoring, newsletters and event/webinar sequences on the marketing automation platform, in compliance with GDPR and other regionaldata-privacy norms.
4. Landing pages & conversion: Create campaign level/industry landing pagesand campaign microsites with a clear value proposition and a strong call toaction; improve conversion rates through structured testing.
5. Content marketing: Plan and publish blogs, technical articles, case studies,whitepapers, short videos and social posts; work with product and applicationengineers to turn technical and sustainability benefits (energy savings, wasteheat recovery, CO2 reduction) into buyer-relevant messages.
6. SEO, GEO: Drive keyword strategy, on-page optimisation and content-gapanalysis for the division’s web pages, working with the corporate web team.
7. Tracking & attribution: Set up and maintain SFDC integration so that everylead can be traced from campaign to enquiry to order.
8. Reporting: Publish monthly dashboards on campaign performance andmarketing-sourced pipeline, and recommend where to shift budget and effort.
9. Agency & vendor management: Brief and manage creative, media, video andtranslation partners; ensure all output follows brand guidelines and the styleguide.
10. Market watch: Track competitor digital activity and new platforms and tools,including AI for content, personalisation and analytics, and pilot the ones that areworth adopting.

Experience and Skills Required

1. Education: Graduate in any discipline, with BE/ B.Tech preferred, plus an MBA/PGDM in Marketing or a recognised digital marketing qualification (e.g. MICA orequivalent).
2. 4 to 6 years in digital / performance marketing, of which at least 3 years handson running B2B campaigns.
3. Proven experience in industrial B2B: capital equipment, HVAC, energy, processor engineering industries. Candidates from enterprise software / B2B SaaS orB2B technology with strong demand-generation experience will also beconsidered, provided they show comfort with technical subject matter.
4. A portfolio of campaigns with measurable outcomes (leads, cost per lead,conversion rates, pipeline contribution) to be shared at interview.
5. Hands-on with LinkedIn Campaign Manager, Meta Ads Manager and GoogleAds; a marketing automation platform (HubSpot, Marketo, Salesforce MarketingCloud/Pardot, Zoho or similar); a CMS such as WordPress or AEM and landingpage builders; GA4, Google Tag Manager and Looker Studio; and a CRMpreferably SFDC.
6. Experience running multi-country campaigns (Europe, Americas, MENA, SEA,Africa) will be an advantage.
7. Certifications preferred: Google Ads, Meta Blueprint, HubSpot (Inbound /Marketing Automation), LinkedIn Marketing Labs.

Critical Competencies for the job

1. Excellent written English: crisp headlines and CTAs as well as long-formtechnical content, with strong attention to detail.
2. Data-driven: comfortable with analytics and spreadsheets, and makes decisionsbased on numbers rather than opinion.
3. Understands long B2B buying cycles with multiple decision-makers: plantowners, consultants, EPCs and procurement.
4. Good visual sense: working knowledge of Canva and AdobePhotoshop/Illustrator and basic video editing; able to brief designers well.
5. Self-driven and outcome-oriented; able to run several campaigns at once andown results end to end.
6. Team player who works effectively with sales, product, service and corporatecommunications teams.
7. Curious and quick to learn; keeps up with platform changes and AI tools.

Job Snapshot

Updated Date

28-10-2026

Job ID

JCN10380

Department

IP_Cooling