Digital Marketing Lead

Nextgen Technologies; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Flexible working hours

Professional development support

Job summary

Nextgen Technologies is seeking a Digital Marketing Lead to own end-to-end digital strategy across multiple brands and client accounts. You will drive lead generation, conversions, and business growth through paid media, email, SEO, content, CRM, and web initiatives.

The role combines strategic planning with hands-on delivery across campaigns, CRM systems, and analytics. You will report to the Head of Sales & Marketing and collaborate with cross-functional teams in a full-time capacity.

Qualifications

• Bachelor's degree in marketing, business, or communications.
• 4+ years hands-on digital marketing across multiple channels.
• Proven track record with paid campaigns and budgets.
• Strong CRM and marketing automation knowledge.
• Solid SEO, content strategy, and conversion optimization.
• Experience with WordPress and WooCommerce.
• Strong written communication and analytics mindset.

Responsibilities

• Develop and own digital marketing strategies aligned with business goals.
• Plan integrated campaigns for product launches, events, and webinars.
• Set KPIs, budgets, and timelines; report performance to stakeholders.
• Plan, launch, and optimize paid campaigns across Google, Meta, and LinkedIn.
• Manage email campaigns, newsletters, and automated nurtures.
• Set up and manage CRM systems, lead scoring, and workflows.
• Lead SEO, content planning, and on-page optimization.
• Build and maintain WordPress sites and landing pages for conversions.
• Coordinate with designers, developers, freelancers, and internal teams.

Skills

Strategic planning

Cross-channel marketing

Campaign management

Analytics & data-driven decisions

Content and copywriting

Education

Bachelor's degree in Marketing/Business/Communications

Tools

ZohoCRM

HubSpot

Brevo

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics 4

Google Search Console

WordPress

WooCommerce

Tally

Canva

Job description

Job Description: Digital Marketing Lead

Department: Marketing

Reports to: Head of Sales & Marketing

Employment type: Full-time

Role Summary

The Digital Marketing Lead owns end-to-end digital marketing strategy and execution across multiple brands and client accounts. This role combines strategic planning with hands‑on delivery across paid media, email, SEO, content, CRM, and web, driving lead generation, conversions, and measurable business growth.

Key Responsibilities

Strategy and Planning

• Develop and own digital marketing strategies aligned with business and client goals, including positioning, ICP definition, and channel mix.
• Plan integrated campaigns for product launches, programs, events, and webinars.
• Set KPIs, budgets, and timelines, and report on performance to stakeholders.

Paid Advertising

• Plan, launch, and optimise paid campaigns across Google Ads, Meta, and LinkedIn.
• Manage ad budgets, audience targeting, creative testing, and conversion tracking.
• Continuously improve ROAS, CPL, and conversion rates.

Email Marketing and Automation

• Build and manage email campaigns, newsletters, and automated nurture sequences.
• Segment audiences and personalise messaging to improve engagement.
• Monitor deliverability, open rates, click‑through rates, and conversions.

CRM and Marketing Systems

• Set up and manage CRM systems (Zoho CRM, HubSpot) including pipelines, lead scoring, and workflows.
• Integrate forms, chat, and booking tools (Zoho SalesIQ, Tally, appointment schedulers) with the CRM.
• Ensure clean data, accurate lead attribution, and smooth handover between marketing and sales.

SEO and Content

• Lead on‑page, technical, and local SEO, including keyword research and site audits.
• Plan and produce blog series, landing pages, website copy, and LinkedIn content.
• Manage thought leadership assets such as newsletters and long‑form articles.

Website and Landing Pages

• Build and maintain websites and landing pages on WordPress, WooCommerce, and modern site builders.
• Optimise pages for conversion, speed, and user experience.
• Coordinate site fixes, integrations (LMS, e-commerce, payments), and new feature rollouts.

Social Media

• Plan and manage organic social presence, primarily LinkedIn and Meta platforms.
• Grow audience and engagement through consistent, on‑brand content.

Analytics and Reporting

• Track performance using Google Analytics, Search Console, ad platform dashboards, and CRM reports.
• Deliver regular performance reports with insights and recommendations.
• Run A/B tests and use data to guide decisions.

Leadership and Collaboration

• Manage multiple client and brand accounts at once, prioritising effectively.
• Coordinate with designers, developers, freelancers, and internal teams.
• Act as the main point of contact for marketing across stakeholders.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 4+ years of hands‑on digital marketing experience across multiple channels.
• Proven results managing paid campaigns and budgets.
• Strong working knowledge of CRM and marketing automation platforms.
• Solid understanding of SEO, content strategy, and conversion optimisation.
• Experience with WordPress and WooCommerce.
• Excellent written communication and copywriting skills.
• Strong analytical mindset with the ability to turn data into action.

Tools and Platforms

Zoho Suite (CRM, Campaigns, SalesIQ, Meeting), HubSpot, Brevo, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Search Console, WordPress, WooCommerce, Tally, Canva, and AI tools for content and workflow efficiency.

Key Performance Indicators

• Qualified leads generated and cost per lead
• Conversion rates across landing pages, email, and ads
• Return on ad spend (ROAS)
• Organic traffic and keyword ranking growth
• Email engagement and nurture conversion rates
• CRM data quality and pipeline contribution
• On‑time campaign delivery across accounts

Preferred Attributes

• Self‑starter comfortable owning the full marketing stack.
• Experience in agency or multi‑client environments.
• Industry exposure to education, accounting and finance, e-commerce, or community platforms.
• Up to date with AI‑driven marketing tools and trends.