Digital Marketing Analyst

Arial Engineering Hvac (india); Hyderabad; On-site; INR 2,500,000 - 3,800,000; Full time

Job summary

Arial Engineering Hvac (india) in Hyderabad is seeking an experienced Digital Marketing Lead to plan and execute our online presence across LinkedIn, Instagram, Facebook and Google. You will manage the company's LinkedIn page and Google Business Profile, publish project showcases and case studies, and coordinate with project teams to gather visuals.

You will run and optimise Google Ads and Meta/LinkedIn campaigns to generate enquiries for projects and AMC, handle website updates and on-page SEO,

Qualifications

• 13+ years of hands-on digital marketing experience, preferably B2B, engineering, construction, real estate or industrial services.
• Working knowledge of SEO, SEM, Google Ads, Meta Ads and LinkedIn marketing.
• Experience with Google Analytics (GA4), Google Search Console and Google Business Profile.
• Good design skills using Canva or similar tools; basic video editing is an advantage.
• Strong written English for professional, corporate-tone content.
• Basic website management (WordPress or similar).
• Analytical mindset, able to turn data into clear reports and actions.

Responsibilities

• Plan and execute digital marketing campaigns across LinkedIn, Instagram, Facebook, and Google.
• Manage and grow the companys LinkedIn page and Google Business Profile, our key B2B channels.
• Create content calendars and publish project showcases, case studies, site updates, technical posts and company news.
• Coordinate with project and service teams to collect project photos, videos and completion stories.
• Run and optimise Google Ads and Meta/LinkedIn campaigns to generate project and AMC enquiries.
• Handle website updates, on-page SEO, local SEO and keyword tracking.
• Track and report performance through Google Analytics, Search Console and platform insights.
• Prepare monthly marketing reports with insights and recommendations for management.
• Support business development with company profiles, presentations, brochures and email campaigns.
• Monitor competitor activity and industry trends in HVAC and MEP.
• Manage online reviews and maintain a consistent, professional brand image across all channels.

Skills

Digital marketing

SEO

Google Ads

LinkedIn marketing

GA4 / Analytics

WordPress

Content creation

Reporting

Tools

Google Ads

Meta Ads

LinkedIn Marketing

GA4

Google Search Console

Google Business Profile

WordPress

Canva

Job description

Role & responsibilities

• Plan and execute digital marketing for the company across LinkedIn, Instagram, Facebook, and Google.
• Manage and grow the companys LinkedIn page and Google Business Profile, our key B2B channels.
• Create content calendars and publish project showcases, case studies, site updates, technical posts and company news.
• Coordinate with project and service teams to collect project photos, videos and completion stories.
• Run and optimise Google Ads and Meta/LinkedIn campaigns to generate project and AMC enquiries.
• Handle website updates, on-page SEO, local SEO and keyword tracking.
• Track and report performance (reach, engagement, traffic, leads, cost per lead) through Google Analytics, Search Console and platform insights.
• Prepare monthly marketing reports with insights and recommendations for management.
• Support business development with company profiles, presentations, brochures and email campaigns.
• Monitor competitor activity and industry trends in HVAC and MEP.
• Manage online reviews and maintain a consistent, professional brand image across all channels.

Preferred candidate profile

• 13 years of hands‑on experience in digital marketing, preferably B2B, engineering, construction, real estate or industrial services.
• Working knowledge of SEO, SEM, Google Ads, Meta Ads and LinkedIn marketing.
• Experience with Google Analytics (GA4), Google Search Console and Google Business Profile.
• Good design skills using Canva or similar tools; basic video editing is an advantage.
• Strong written English for professional, corporate-tone content.
• Basic website management (WordPress or similar).
• Analytical mindset, able to turn data into clear reports and actions.

Good to Have

• Exposure to the HVAC, MEP, construction or engineering sector.
• Knowledge of email marketing tools and CRM.
• Telugu / Hindi language skills.