Digital Marketing Executive

SourcingXPress; West Delhi; On-site; INR 300,000 - 400,000; Full time

Job summary

24x7jobs is seeking an Executive - Digital Marketing in Delhi to drive digital campaigns for our wires and cables portfolio. The role involves planning and executing strategies to strengthen brand visibility, generate business enquiries, and support sales growth within a B2B manufacturing environment.

The ideal candidate has an MBA in Marketing or PGDM, 2-5 years of hands-on digital marketing experience, and proficiency in SEO, Google Ads, analytics, content creation, and campaign reporting.

Qualifications

• MBA/PGDM in Marketing or equivalent preferred.
• Hands-on digital marketing and B2B campaign experience.
• Certifications in Google Ads/Analytics or SEO are advantageous.

Responsibilities

• Plan and execute digital marketing strategies to strengthen brand visibility and generate enquiries.
• Manage website content, product pages and marketing collateral.
• Execute SEO activities to improve organic rankings for wires and cables.
• Plan and monitor paid campaigns via Google Ads and LinkedIn Ads to generate leads.
• Manage social media presence and content across platforms.
• Prepare monthly marketing reports and share insights with Sales.
• Coordinate with Technical, Quality, and Sales teams to ensure accurate product information.

Skills

Digital marketing

Lead generation

B2B marketing

SEO

Content creation

Analytics

Campaign management

Education

MBA in Marketing

PGDM in Marketing

Bachelor's degree

Tools

Google Ads

Google Analytics

LinkedIn Ads

Canva

MS Excel

Content Management Systems

Job description

Job Description:

Company: 24x7jobs

Website: Visit Website

LinkedIn: Visit LinkedIn

Business Type: Small/Medium Business

Company Type: Product

Business Model: B2B

Funding Stage: Bootstrapped

Industry: Manufacturing

Salary Range: ₹ 3-4 Lacs PA

Job Description

Profile Summary

• MBA professional with hands-on experience in digital marketing, online brand promotion, lead generation, and digital campaign
• management. Capable of developing and executing digital marketing initiatives to enhance brand visibility, generate qualified
• business enquiries, and support sales growth within the Wires & Cables Industry. Skilled in website management, search engine
• optimization (SEO), social media management, paid advertising, content development, and digital performance reporting. Able
• to coordinate with Sales, Technical, and Product teams to communicate product features, applications, certifications, and
• technical advantages effectively to industrial customers, contractors, OEMs, EPC companies, and other target audiences.

Key Responsibilities

• Plan and execute digital marketing strategies to strengthen brand visibility, generate business enquiries, and support sales growth for the wires and cables portfolio.
• Manage and update the company website, including product pages, technical information, brochures, catalogues, application details, and company updates.
• Implement SEO activities to improve website visibility and organic rankings for relevant wire and cable products and industry keywords.
• Plan, execute, and monitor paid digital advertising campaigns through Google Ads, LinkedIn Ads, and other relevant channels to generate qualified business leads.
• Manage social media presence across LinkedIn, Facebook, Instagram, and other relevant platforms through regular content creation and publishing.
• Develop digital content including product posts, technical articles, blogs, application-based content, product launches, company achievements, and customer-focused marketing material.
• Coordinate with Technical, Quality, and Sales teams to ensure accuracy of product information, specifications, certifications, and marketing communication.
• Generate and manage online leads from the website, campaigns, social media, and other digital channels; share them promptly with Sales for follow-up.
• Track digital performance including website traffic, lead generation, conversions, cost per lead, engagement, and return on advertising spend where applicable.
• Prepare monthly digital marketing reports, campaign summaries, lead reports, and recommendations to improve effectiveness.
• Support creation of digital brochures, product catalogues, presentations, email campaigns, promotional creatives, videos, and other marketing collateral.
• Manage email marketing and customer communication initiatives to nurture leads, promote products, and maintain engagement.
• Research competitors and monitor industry trends, digital campaigns, keyword opportunities, and online customer behavior.
• Support online brand-building through industry portals, business directories, digital partnerships, and relevant B2B marketing platforms.
• Coordinate with external agencies, graphic designers, content writers, and digital marketing vendors wherever applicable.
• Maintain marketing calendars, campaign records, lead databases, content schedules, and other documentation.
• Ensure consistent brand identity, accurate published information, and compliance with company communication guidelines.
• Work with Sales to align campaigns with target industries, customer segments, product priorities, and business development objectives.

Qualification & Experience

• Education: MBA / PGDM in Marketing, Digital Marketing, or equivalent; graduates with relevant digital marketing experience may also be considered.
• Certifications: Google Ads, Google Analytics, SEO, social media marketing, or other relevant digital marketing certifications are an advantage.24x7Jobs

Executive - Digital Marketing

• Experience: 2-5 years in digital marketing, preferably in B2B, manufacturing, electrical products, industrial products, or the Wires & Cables Industry.

Functional

Required Skills:

• Digital strategy and campaign execution; SEO and keyword research; Google Ads and paid campaigns; website
• content management and basic analytics; social media management (especially LinkedIn); content writing and technical content
• coordination; B2B lead generation and nurturing; Google Analytics and performance reporting; email marketing and marketing automation fundamentals; MS Excel and presentations; Canva or equivalent design tools; competitor analysis and digital market research.

Behavioral: Communication; creativity and innovative thinking; analytical and problem-solving ability; time management and prioritization; coordination and teamwork; attention to detail; ownership and accountability; adaptability and continuous learning.

Skill Proficiency Guide

General Awareness

Knows fundamental concepts and terminology.

Working Knowledge

Applies relevant concepts and practices in day-to-day work.

Functional Expert

Has strong practical knowledge and can independently perform activities within the function.

Mastery

Is a subject matter expert with comprehensive command of the subject and its applications.