Digital Marketing Specialist - Group Websites & Social Media

Rise & Shine Insulation And Fire Protection; Bengaluru; Presencial; INR 700.000 - 1.100.000; Jornada completa

Descripción de la vacante

Rise & Shine Insulation And Fire Protection, Bengaluru, is seeking a hands-on Digital Marketing Manager to own the group websites and social channels end-to-end. You will drive enquiries, leads and brand credibility across countries, while adopting AI tools to improve efficiency and performance.

You will implement SEO, content, and paid campaigns, track metrics, and collaborate with country managers and vendors to deliver measurable results.

Formación

• 4–7 years in a hands-on digital marketing role managing company websites and social media.
• Proven record of generating leads with measurable results (traffic, leads, ROI).
• Experience with B2B, construction, engineering, industrial or training businesses is preferred; multi-country exposure is a plus.

Responsabilidades

• Own group websites and social channels end-to-end, driving enquiries, leads and brand credibility.
• Plan, execute and optimise SEO and content across sites for multiple countries.
• Manage paid campaigns (Google Ads, LinkedIn, Meta) and track CPL, lead quality and conversions.
• Set up GA4, GTM, Search Console and conversion tracking; prepare quarterly digital reviews and dashboards.
• Test and adopt AI tools to improve content, design, SEO research and reporting.
• Coordinate with country managers and external vendors to ensure timely deliverables.

Conocimientos

Lead generation

B2B marketing

Digital marketing

WordPress

SEO

GA4

CRM integration

Educación

Bachelor's degree in Marketing

Herramientas

GA4

SEMrush

HubSpot

Zoho CRM

Canva

Descripción del empleo

Role purpose: Own the Group's websites and social media end to end, and turn them into a measurable source of enquiries, leads and brand credibility for every country business. The role combines hands-on execution with a strong drive to adopt AI tools that save time, lift website performance and improve how the company markets itself.

Key responsibilities:

Website management (13 Group websites):

• Manage, update and maintain all Group websites on WordPress, hosted on the Group's own Hostinger account with GoDaddy DNS.
• Keep themes, plugins and WordPress core current; fix broken forms, links and security issues promptly.
• Improve site speed, Core Web Vitals and mobile experience (image optimisation, caching, PageSpeed fixes).
• Build and refresh landing pages for services, products and campaigns (e.g. epoxy intumescent coatings, firestopping, acoustics, IPFP training courses).
• Connect website enquiry forms to the CRM so every lead is captured and routed to the right country team.

SEO and content:

• Run on-page and technical SEO for each site and each target country, with keyword plans per service line.
• Publish project case studies, product pages, certifications and technical articles with the business and engineering teams.
• Maintain Google Business Profiles for each office location.

Social media:

• Own the Group's LinkedIn, Instagram, Facebook and YouTube channels for each business and country.
• Plan and run a monthly content calendar: project highlights, safety and compliance content, team and training stories, recruitment posts.
• Grow followers and engagement, and manage influencer or partner posts where they make sense (e.g. IPFP training programmes).

Paid campaigns and lead generation:

• Plan, launch and optimise Google Ads, LinkedIn Ads and Meta campaigns within approved budgets.
• Track cost per lead, lead quality and conversion to enquiry for every campaign.

Analytics and reporting:

• Set up and maintain GA4, Google Tag Manager, Search Console and conversion tracking on every site.
• Measure real business outcomes form submissions, calls, enquiries, enrolments not just traffic.
• Prepare the quarterly digital marketing review (QRM) with accurate traffic, leads, spend and ROI for all sites and channels, plus a monthly dashboard.

AI tools and productivity:

• Actively test and adopt AI tools (e.g. Claude, ChatGPT, Gemini, Canva AI, AI SEO and analytics tools) for content drafting, design, video, SEO research, reporting and website improvement.
• Build repeatable AI-assisted workflows that cut turnaround time and share them with the marketing and business teams.
• Stay current on AI and digital marketing trends and recommend what the Group should adopt next.

Coordination:

• Work with country managers in UAE, Qatar, KSA, Oman, India and Canada to understand priorities and gather content.
• Manage external vendors, freelancers or agencies where used, and hold them to agreed deliverables.

Requirements:

Education:

• Bachelor's degree in Marketing, Mass Communication, Computer Science, Engineering or a related field; MBA or digital marketing certification is a plus.

Experience:

• 4 to 7 years in a hands-on digital marketing role managing company websites and social media.
• Proven record of generating leads, with numbers to show (traffic growth, leads, cost per lead, ROI).
• Experience with B2B, construction, engineering, industrial or training businesses preferred; multi-country (GCC, India, Canada) exposure is an advantage.

Technical skills:

• WordPress (Elementor or similar), hosting, DNS, plugins, basic HTML/CSS.
• SEO tools: Google Search Console, SEMrush or Ahrefs.
• Analytics: GA4, Google Tag Manager, Looker Studio.
• Ads: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager.
• Design and video: Canva, Adobe tools, basic video editing.
• CRM and form integration (e.g. Zoho, HubSpot or similar).
• Practical, demonstrable use of AI tools in daily marketing work.

Certifications (preferred):

• JD Digital Marketing Specialist (Bengaluru) Google Ads, Google Analytics (GA4), HubSpot or Meta Blueprint.