Market Research Specialist

Next Level Business Services Inc.; Dadri; Híbrido; INR 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Next Level Business Services Inc. seeks a data-driven ABM research specialist to drive target account intelligence, buyer persona development, and market insights for multi-channel campaigns.

You will identify decision-makers, map committees, and monitor signals to deliver actionable recommendations to marketing and sales teams, enabling personalized outreach across LinkedIn, email, and events.

Formación

• Extensive experience in B2B/B2C market research, account research, lead research, and sales intelligence.
• Strong understanding of B2B buyer journeys and buying committees.

Responsabilidades

• Research target accounts based on industry, size, geography, revenue, tech stack, and growth indicators.
• Build account intelligence profiles for ABM campaigns and map business challenges and needs.
• Identify decision-makers and map buying committees; segment buyers by role and seniority.
• Track intent signals and triggers from accounts and translate into actionable recommendations.

Conocimientos

ABM marketing

Lead research

Web research

Data validation

Sales intelligence

Buyer journey knowledge

Communication skills

Attention to detail

Herramientas

LinkedIn Sales Navigator

ZoomInfo

Apollo

6sense

Demandbase

Crunchbase

Clearbit

HubSpot

Salesforce

Excel/Sheets

Descripción del empleo

Key Responsibilities

1. Target Account Research

• Research and analyze target accounts based on industry, company size, geography, revenue, technology stack, business priorities, and growth indicators.
• Build detailed account intelligence profiles for ABM campaigns.
• Identify strategic accounts and map their business challenges, initiatives, competitors, and potential needs.
• Monitor intent signals like company news, leadership changes, funding, acquisitions, expansions, technology adoption, and other relevant trigger events.

2. Buyer & Persona Research

• Identify key decision-makers, influencers, champions, and stakeholders within target accounts.
• Develop buyer personas and buying-committee maps for different products/services.
• Research job responsibilities, professional backgrounds, business priorities, challenges, and potential pain points.
• Segment buyers based on role, seniority, function, industry, and buying influence.

3. Data Research & Enrichment

• Source, validate, clean, and enrich company and contact-level B2B/B2C data.
• Maintain accurate databases of accounts, contacts, job titles, industries, technologies, and other relevant attributes.
• Identify gaps, duplicates, outdated information, and data-quality issues.
• Ensure research data meets defined quality and accuracy standards.

4. Intent & Account Signals

• Track buying signals and intent indicators across target accounts.
• Identify relevant triggers such as leadership changes, new technology adoption, hiring trends, funding, expansion, partnerships, regulatory changes, and business transformation initiatives.
• Convert research findings into actionable recommendations for marketing and sales teams.

5. ABM Campaign Support

• Work closely with ABM, Demand Generation, Content, and Sales teams to provide account and buyer insights.
• Support creation of 1:1, 1:few, and 1:many ABM campaigns.
• Provide insights to personalize messaging, content, email campaigns, LinkedIn campaigns, events, and sales outreach.
• Help prioritize accounts based on research and engagement signals.

6. Competitor & Market Research

• Research competitors, market trends, industry developments, and customer pain points.
• Identify whitespace opportunities within target accounts.
• Develop research summaries and actionable insights for marketing and sales strategy.

  Required Skills

  • 47 years of experience in B2B,B2C Market Research, Account Research, Lead Research, Sales Intelligence, ABM, or Demand Generation.
  • Strong understanding of B2B buyer journeys and buying committees.
  • Excellent web research and information-validation skills.
  • Experience working with B2B databases and sales intelligence platforms.
  • Strong understanding of company organization structure, industries, job functions, and seniority levels.
  • Strong data management and analytical skills.
  • Excellent attention to detail and data accuracy.
  • Ability to convert large amounts of research into clear, actionable insights.
  • Strong written and verbal communication skills.

  Tools & Platforms

  Experience with platforms such as:

  • LinkedIn / LinkedIn Sales Navigator
  • ZoomInfo
  • Apollo
  • 6sense / Demandbase
  • Crunchbase
  • Clearbit / HubSpot
  • Salesforce
  • Google Search and other B2B research sources
  • Excel / Google Sheets