Marketing Research Associate

BrandPipal; Dadri; Hybrid; INR 700,000 - 1,100,000; Full time

Job summary

BrandPipal is seeking a Marketing Research Associate in Noida to join our hybrid team. The role emphasizes ABM, market research, and sales intelligence across B2B/B2C domains.

You will identify high-value accounts, map decision-makers, and deliver actionable insights for marketing and business development. The ideal candidate has 4–7 years of experience, strong web research skills, and proficiency with major B2B tools.

Qualifications

• MBA in Marketing or equivalent from a recognized institution.
• 4-7 years of experience in B2B/B2C Market Research, Account Research, Lead Research, Sales Intelligence, ABM, or Demand Generation.
• Experience with B2B databases and sales intelligence platforms.

Responsibilities

• Target Account Research: research and analyze target accounts based on industry, company size, geography, revenue, and growth indicators.
• Identify strategic accounts and map business challenges, initiatives, competitors, and potential needs.
• Monitor intent signals like company news, leadership changes, funding, acquisitions, expansions, technology adoption.
• Identify key decision-makers, influencers, champions, and stakeholders within target accounts.
• Develop buyer personas and buying-committee maps for different products/services.
• Research job responsibilities, backgrounds, business priorities, challenges, and potential pain points.
• Segment buyers by role, seniority, function, industry, and buying influence.
• Source, validate, clean, and enrich company and contact-level B2B/B2C data.
• Maintain accurate databases of accounts, contacts, job titles, industries, technologies, and other attributes.
• Identify gaps, duplicates, outdated information, and data-quality issues.
• Ensure research data meets defined quality and accuracy standards.
• Intent & Account Signals: track buying signals and intent indicators across target accounts.
• Identify triggers such as leadership changes, new tech adoption, hiring trends, funding, expansion, partnerships, regulatory changes.
• Convert research findings into actionable recommendations for marketing and sales teams.
• ABM Campaign Support: collaborate with ABM, Demand Gen, Content, and Sales to provide account and buyer insights.
• Support creation of 1:1, 1:few, 1:many ABM campaigns.
• Provide insights to personalize messaging, content, email campaigns, LinkedIn campaigns, events, and sales outreach.
• Help prioritize accounts based on research and engagement signals.
• Competitor & Market Research: research competitors, market trends, industry developments, and customer pain points.
• Identify whitespace opportunities within target accounts.
• Develop research summaries and actionable insights for marketing and sales strategy.

Skills

ABM research

Market research

Web research

Data validation

Account mapping

Buyer personas

Competitor analysis

Lead research

Sales intelligence

B2B research tools

Education

MBA in Marketing

Tools

LinkedIn Sales Navigator

ZoomInfo

Apollo

6sense / Demandbase

Crunchbase

Clearbit / HubSpot

Salesforce

Google Search

Excel / Google Sheets

Job description

Create, Collaborate, Conquer - Where Career Goals Turn Into Reality!

Marketing Research Associate

Job Information

• Industry Marketing and Advertising
• Work Experience 4-7 Years
• Date Opened 29/09/2026
• City Noida
• Country India
• Job Type Hybrid

• We are looking for a strategic and research-focused ABM & Market Research Specialist with 4-7 years of experience in B2B/B2C market research, account research, sales intelligence, or ABM.The ideal candidate will be responsible for conducting in-depth account, buyer, market, competitor, and industry research to support ABM, demand generation, marketing, and business development initiatives.
• The candidate should have strong experience in web research, data intelligence, account and persona mapping, market analysis, and B2B research tools, with the ability to work across multiple research requirements and deliver accurate, relevant, and actionable insights.

Job Description

The role will involve identifying high-value accounts, mapping key decision-makers and buying committees, tracking business and intent signals, enriching data, and converting research into actionable insights for marketing and sales teams.

1. Target Account Research

• Research and analyze target accounts based on industry, company size, geography, revenue, technology stack, business priorities, and growth indicators.
• Identify strategic accounts and map their business challenges, initiatives, competitors, and potential needs.
• Monitor intent signals like company news, leadership changes, funding, acquisitions, expansions, technology adoption, and other relevant trigger events.
• Identify key decision-makers, influencers, champions, and stakeholders within target accounts.
• Develop buyer personas and buying-committee maps for different products/services.
• Research job responsibilities, professional backgrounds, business priorities, challenges, and potential pain points.
• Segment buyers based on role, seniority, function, industry, and buying influence.
• Source, validate, clean, and enrich company and contact-level B2B/B2C data.
• Maintain accurate databases of accounts, contacts, job titles, industries, technologies, and other relevant attributes.
• Identify gaps, duplicates, outdated information, and data-quality issues.
• Ensure research data meets defined quality and accuracy standards.

4. Intent & Account Signals

• Track buying signals and intent indicators across target accounts.
• Identify relevant triggers such as leadership changes, new technology adoption, hiring trends, funding, expansion, partnerships, regulatory changes, and business transformation initiatives.
• Convert research findings into actionable recommendations for marketing and sales teams.

5. ABM Campaign Support

• Work closely with ABM, Demand Generation, Content, and Sales teams to provide account and buyer insights.
• Support the creation of 1:1, 1:few, and 1:many ABM campaigns.
• Provide insights to personalize messaging, content, email campaigns, LinkedIn campaigns, events, and sales outreach.
• Help prioritize accounts based on research and engagement signals.

6. Competitor & Market Research

• Research competitors, market trends, industry developments, and customer pain points.
• Identify whitespace opportunities within target accounts.
• Develop research summaries and actionable insights for marketing and sales strategy.

Educational Qualifications

• MBA in Marketing / Business Management or equivalent from a recognized institution.

Experience

• 4–7 years of experience in B2B/B2C Market Research, Account Research, Lead Research, Sales Intelligence, ABM, or Demand Generation.
• Experience working with B2B databases and sales intelligence platforms.
• Experience with platforms such as:
  • LinkedIn / LinkedIn Sales Navigator
  • ZoomInfo
  • Apollo
  • 6sense / Demandbase
  • Crunchbase
  • Clearbit / HubSpot
  • Salesforce
  • Google Search and other B2B research sources
  • Excel / Google Sheets
• Experience with intent-data, technographic, firmographic, and contact-enrichment platforms will be an advantage.

Skills

• Strong understanding of B2B buyer journeys and buying committees.
• Excellent web research and information-validation skills.
• Strong understanding of company organization structures, industries, job functions, and seniority levels.
• Strong data management and analytical skills.
• Excellent attention to detail and data accuracy.
• Ability to convert large amounts of research into clear, actionable insights.
• Strong written and verbal communication skills.