ABM (Account-Based Marketing) Specialist

BrandPipal; Dadri; Hybrid; INR 3,500,000 - 7,500,000; Full time

Job summary

BrandPipal is seeking an ABM Specialist with 10–12 years of B2B IT/ITES marketing experience to lead end-to-end ABM programs. You will drive target account engagement, build CXO relationships, and collaborate with sales to create high-quality opportunities across the buyer journey.

The role requires strong integrated campaigns, stakeholder engagement, and analytics-driven optimization. Hybrid role in Noida, India with enterprise-focused campaigns and cross-functional collaboration.

Qualifications

• 10–12 years of B2B IT/ITES marketing experience (ABM, Demand Gen, Lead Gen, BD).
• Experience engaging CXOs and enterprise sales teams.
• Experience managing agency/vendor ecosystems for campaigns.

Responsibilities

• Develop and execute ABM strategies for enterprise accounts.
• Generate and nurture high-quality leads with ABM programs and align with sales.
• Plan engagement programs: executive roundtables, CABs, webinars, newsletters, PR.
• Collaborate with sales, marketing, content, digital, PR and vendors.
• Analyze data, optimize campaigns, and measure ROI with CRM/MA tools.

Skills

ABM strategy

Demand generation

Lead nurturing

Campaign planning

Stakeholder management

Data analytics

CRM/MA tools

CXO engagement

Multi-channel

Paid media

Education

MBA in Marketing

Tools

Salesforce

HubSpot

Marketo

Zoho

Job description

ABM (Account-Based Marketing) Specialist

Job Information

• Industry Marketing and Advertising
• Work Experience 10–12 years
• Date Opened 05/07/2026
• City Noida
• Country India
• Job Type Hybrid

We are looking for a highly strategic and execution-focused ABM (Account-Based Marketing) Specialist with 10–12 years of experience in IT/ITES B2B marketing, lead generation, analytics and program management.

The ideal candidate will be responsible for driving end-to-end ABM initiatives for enterprise client accounts by identifying and engaging high-priority target accounts, building CXO-level relationships, generating qualified opportunities, and supporting revenue growth.

This role requires close collaboration with client sales teams to design personalized, persona-led engagement programs that nurture accounts across every stage of the buying journey—from awareness to conversion and long-term relationship development.

The candidate should have strong experience in integrated marketing campaigns, stakeholder engagement, lead nurturing, demand generation, and enterprise relationship‑building strategies.

Job Description

1. Account-Based Marketing Strategy & Execution

• Develop and execute comprehensive ABM strategies for enterprise and strategic accounts.
• Identify high-value target accounts and define account-specific engagement plans aligned with business objectives.
• Build persona-based targeting frameworks for CXOs, decision‑makers, influencers, and buying committees within target organizations.
• Drive account penetration and engagement through personalized and multi-channel marketing campaigns.

2. Demand Generation & Lead Management

• Generate and nurture high-quality leads through integrated ABM programs.
• Work closely with client sales teams to generate, mature, and close opportunities across key accounts.
• Build lead nurturing workflows aligned to different stages of the buyer journey.
• Monitor pipeline contribution, engagement metrics, conversion ratios, and business impact from ABM initiatives.

3. Campaign Planning & Engagement Programs

• Executive roundtables and leadership forums.
• Customer Advisory Boards (CABs).
• Webinars and virtual events.
• Newsletters and thought leadership campaigns.
• PR and media briefings.
• Paid media and SEO‑led demand generation campaigns.
• Account‑specific content and outreach initiatives.

4. Cross‑Functional Collaboration

• Partner with sales, marketing, content, creative, digital, PR, and external vendor teams for seamless execution.
• Coordinate with inside sales/calling teams to strengthen account outreach and appointment generation.
• Align campaign messaging and activities with sales priorities and account growth objectives.

5. Data, Insights & Optimization

• Analyze account engagement data, campaign performance, pipeline movement, and ROI metrics.
• Leverage CRM, marketing automation, intent data, and analytics platforms to optimize account engagement strategies.
• Continuously refine targeting, messaging, and campaign effectiveness based on insights and performance trends.

Educational Qualifications

• MBA in Marketing / Business Management or equivalent from a recognized institution.

Experience

• 10–12 years of experience in B2B Technology IT/ITES Marketing, ABM, Demand Generation, Lead Generation, or Business Development.
• Proven experience managing strategic marketing programs for enterprise or technology clients.
• Experience working with CXO stakeholders and enterprise sales teams.
• Experience managing agency and vendor ecosystems for campaign execution.

Skills

• Strong understanding of enterprise sales cycles and account-based engagement models.
• Expertise in lead generation through paid media, email marketing, events, SEO, and outbound engagement programs.
• Strong understanding of buyer personas, account mapping, and customer journey planning.
• Hands‑on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Zoho, or similar tools.
• Excellent communication, presentation, stakeholder management, and relationship‑building skills.
• Ability to manage multiple campaigns and high-priority accounts simultaneously.
• Exposure to intent-based marketing and AI-enabled personalization tools.
• Knowledge of paid media, SEO, content strategy, and analytics-driven marketing.