Market Analyst

Jobinandjismi; India; On-site; INR 400,000 - 700,000; Full time

Job summary

Jobinandjismi in India is seeking a Market Analyst to support business, sales, and marketing decisions through strong market research and data analytics.

You will study industries, identify target segments, analyse competitors, and convert data into actionable insights to guide strategy, campaigns, and growth.

Qualifications

• Candidates with strong market research and data analytics skills.
• Ability to identify target segments and opportunities from data.
• Experience with tracking market trends and presenting insights to guide decisions.

Responsibilities

• Study industries and benchmarks to identify opportunities.
• Identify target customer segments and geography mappings.
• Analyse competitors and market trends to inform strategy and campaigns.
• Convert raw data into clear, actionable business insights for growth.

Skills

Market Research

Data Analytics

Campaign Analysis

Education

MBA in Marketing

Business Analytics

Economics/Statistics background

Tools

Excel

Power BI

Tableau

Google Sheets

Looker Studio

Google Analytics

LinkedIn Sales Navigator

Crunchbase

Job description

We are looking for a Market Analyst who can support business, sales, and marketing decisions through strong market research and data analytics.

The role involves studying industries, identifying target customer segments, analysing competitors, building lead databases, tracking market trends, and converting raw data into clear business insights. The candidate should be able to work with research data, sales data, marketing performance data, and customer information to support strategy, campaigns, and business growth.

This role is not limited to preparing reports. We are looking for someone who can understand the market, identify opportunities, analyse patterns, and present insights that help the company take better decisions.

Skills Required

Market Research & Opportunity Analysis

Industry research, competitor benchmarking, market gap analysis, pricing research, TAM/SAM/SOM, ICP creation, customer segmentation, geography mapping, and opportunity mapping.

Data Analytics & Insight Generation

Data collection, data cleaning, data validation, data interpretation, trend analysis, correlation analysis, forecasting basics, and business insight generation.

Lead source analysis, campaign performance analysis, funnel analysis, conversion tracking, CAC analysis, pipeline analysis, customer acquisition trends, retention analysis, churn analysis.

Tools

Data & Analytics Tools: Microsoft Excel, Google Sheets, Power BI, Tableau, Looker Studio.

Research & Market Intelligence Tools: Google Trends, LinkedIn Sales Navigator, Apollo, Crunchbase, MCA Data, ZaubaCorp, industry reports, company websites, and public databases.

Digital & Marketing Analytics Tools: Google Analytics, social media analytics platforms, Meta Business Suite, LinkedIn Analytics, YouTube Analytics.

Education

MBA in Marketing, Business Analytics, Strategy, or related fields preferred.

Candidates with a background in BBA, B.Com, Economics, Statistics, Data Analytics, Engineering, or Computer Applications can also apply if they have strong analytical and research skills.

Experience: 0-4 years