Market Research Analyst/Manager - Abacus-3Pm To 12 AM Shift

Abacus Service; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Abacus Service is seeking an experienced Market Research professional with a strong background in lead generation, cold email campaigns, and demand generation to target the US market. The role covers IT and non-IT sectors and includes leading a small team to achieve lead gen KPIs.

You will build prospect databases, collaborate with sales and marketing, and translate data into actionable insights that inform strategy and campaigns in a fast-paced environment.

Qualifications

• 8-12 years of total experience with strong exposure to US market research.
• Hands-on experience in lead generation, cold emailing, and demand generation.
• Proficient with tools such as ZoomInfo, Apollo.io, HubSpot, Instantly, or similar tools.
• Strong analytical skills with the ability to generate actionable insights.
• Excellent communication and stakeholder-management skills.

Responsibilities

• Drive lead gen strategies for the US market, including segmentation and targeting.
• Plan, execute, and optimize cold email outreach and demand generation campaigns.
• Conduct market analysis to identify new business opportunities across IT and non-IT sectors.
• Manage a small team and ensure achievement of lead gen KPIs.
• Build prospect databases using required tools and platforms.
• Collaborate with sales and marketing teams to align lead gen strategies.

Skills

Lead generation

Cold emailing

Demand generation

US market research

Stakeholder management

Data analysis

Tools

ZoomInfo

Apollo.io

HubSpot

Instantly

Job description

We are looking for an experienced Market Research with a strong background in lead generation, cold email campaigns, and demand generation. The ideal candidate will have proven experience working with the US market and handling both IT and non-IT segments.

Key Responsibilities:

• Drive lead gen strategies for the US market, including segmentation and targeting.
• Plan, execute, and optimize cold email outreach and demand generation campaigns.
• Conduct market analysis to identify new business opportunities across IT and non-IT sectors.
• Manage a small team and ensure achievement of lead gen KPIs.
• Build prospect databases using required tools and platforms.
• Collaborate with sales and marketing teams to align lead gen strategies.

Required Skills & Experience:

• 812 years of total experience with strong exposure to US market research.
• Hands-on experience in lead generation, cold emailing, and demand generation.
• Proficient with tools such as ZoomInfo, Apollo.io, HubSpot, Instantly, or similar tools.
• Strong analytical skills with the ability to generate actionable insights.
• Excellent communication and stakeholder-management skills.