Digital Marketing - TL

Keka Technologies Private Limited; Hyderabad; On-site; INR 1,200,000 - 2,200,000; Full time

Benefits offered by this job

Medical insurance

Job summary

Keka Technologies Private Limited in Hyderabad is seeking a Team Lead - Digital Marketing to design, implement and optimize multi-channel campaigns that drive brand awareness, leads and customer engagement. You will lead the digital team, collaborate with sales and vendors, and ensure campaigns align with business goals.

Responsibilities include planning SEO/SEM, email, social media, display ads, content marketing, and partnerships, plus analyzing performance to maximize ROI and ROI-driven

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven work experience as a Digital Marketing Manager or similar.
• Experience creating and optimizing digital marketing strategies.
• Knowledge of SEO/SEM, email, social media, display advertising, and content marketing.
• Experience with marketing automation tools (HubSpot, Marketo) and web analytics (Google Analytics).
• Strong analytical and communication skills.

Responsibilities

• Develop and manage comprehensive digital marketing strategies to drive traffic, leads, and conversions.
• Plan and execute campaigns across SEO/SEM, email, social media, display ads, content, and influencer marketing.
• Manage digital advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and more.
• Analyze campaign performance and report ROI with data-driven insights.
• Collaborate with internal teams and external partners to align initiatives with business goals.
• Oversee website maintenance for UX, SEO and conversion optimization.
• Create and distribute high-quality content across digital channels.

Skills

Strategic thinking

Analytical skills

Communication skills

Team leadership

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Job description

Job Title: Team Lead - Digital Marketing

Job Type: Full-time

Job Description:

We are seeking a highly skilled and experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. As a Digital Marketing Manager, you will work closely with the digital marketing team, sales team, and external vendors to drive brand awareness, customer acquisition, and engagement.

Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies to drive online traffic, leads, and conversions.
• Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, content marketing, and influencer marketing.
• Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Analyze and report on the performance of digital marketing campaigns, using data-driven insights to optimize performance and ROI.
• Monitor industry trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
• Collaborate with internal teams and external partners to ensure alignment of digital marketing initiatives with overall marketing objectives and business goals.
• Manage and maintain the company's website, ensuring it is optimized for user experience, SEO, and conversion rate optimization.
• Oversee the creation and distribution of high-quality content across digital channels, including blog posts, articles, videos, and infographics.
• Develop and maintain relationships with key industry influencers and partners to amplify brand reach and visibility.
• Stay up-to-date with digital marketing tools and technologies and recommend new tools and platforms to enhance digital marketing efforts.

Qualifications:

• Bachelor's degree and any related field in Marketing, Communications .
• Proven work experience as a Digital Marketing Manager or similar role.
• Demonstrable experience developing and implementing digital marketing strategies that drive results.
• In-depth knowledge of digital marketing channels, tactics, and best practices.
• Experience managing digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills and proficiency in using data analysis tools to track, measure, and optimize campaign performance.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and web analytics tools (e.g., Google Analytics) is a plus.
• Medical insurance
• Collaborative and inclusive work environment