Digital Marketing Manger

ESP Engineered; Dadri; On-site; INR 400,000 - 1,000,000; Full time

Job summary

ESP Engineered in Dadri, Uttar Pradesh is seeking a digital marketing professional to plan and execute comprehensive digital marketing campaigns including SEO/SEM, social media, email marketing, and display advertising. The ideal candidate will have strong analytical skills, creativity, and experience with tools like Google Analytics and Google Adwords. Responsibilities include measuring campaign performance and collaborating with teams to enhance user experience. This role offers opportunities for innovative growth strategies.

Qualifications

• Experience leading and managing digital marketing campaigns including SEO/SEM.
• Ability to identify target audiences and create engaging campaigns.
• Experience optimizing landing pages and user funnels.

Responsibilities

• Execute all digital marketing campaigns including SEO/SEM and social media.
• Measure performance against goals like ROI and KPIs.
• Collaborate with other teams to enhance user experience.

Skills

SEO/SEM management

Social Media Campaigns

Analytical Skills

Creativity

A/B Testing

Google Analytics

Tools

Google Adwords

Ad Serving Tools (e.g., DART)

Job description

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and Skills

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement