Digital Marketing Manager

Braveston; Chandigarh; On-site; INR 700,000 - 1,200,000; Full time

Job summary

A dynamic digital marketing agency is seeking a Digital Marketing Manager in Chandigarh. This role involves developing and implementing comprehensive digital marketing strategies, managing SEO/SEM and social media campaigns, and optimizing user funnels. The ideal candidate will have strong analytical skills, experience with Google Analytics and AdWords, and a creative approach to engage target audiences. The position requires collaboration with teams to enhance user experiences and assess campaign performance effectively.

Qualifications

• Experience leading and managing SEO/SEM, marketing database, email, and social media campaigns.
• Creative in identifying target audiences and devising engaging digital campaigns.
• Knowledge of ad serving tools.
• Experience in A/B and multivariate testing.
• Up-to-date with online marketing trends and measurement best practices.

Responsibilities

• Plan and execute digital marketing campaigns across all channels.
• Report on campaign performance and assess ROI against goals.
• Identify trends and optimize performance based on insights.
• Collaborate with internal teams on user experience optimization.
• Evaluate emerging technologies for possible adoption.

Skills

SEO/SEM management

Creative campaign development

Landing page optimization

Analytical skills

Knowledge of Google Analytics

Tools

Google Analytics

Google AdWords

Job description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimising Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement