Digital Marketing Manager

Fluidscapes Consultants; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A digital marketing agency in Mumbai is seeking an experienced Digital Marketing Manager to develop and implement comprehensive marketing strategies. The role requires a Bachelor's degree in marketing and 4-8 years of relevant experience, preferably in an agency setting. Key responsibilities include managing campaign performance, mentoring teams, and utilizing various digital tools to drive success. Ideal candidates will possess strong leadership, analytical skills, and the ability to adapt to changing environments.

Qualifications

• 4-8 years of experience in digital marketing, preferably in agency environments.
• Demonstrable experience in executing campaigns for various industries.
• Strong command of digital marketing tools and platforms.

Responsibilities

• Develop and manage comprehensive digital marketing strategies.
• Analyze and report on digital campaign performance.
• Manage teams and coordinate with media professionals.

Skills

Digital marketing strategy development

Data analysis and reporting

Team management

SEO/SEM expertise

Email marketing

Social media marketing

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Facebook Ads

Google Ads

SEO tools

Email marketing software

CMS platforms

Job description

• Develop, implement, and manage comprehensive digital marketing strategies across channels such as web, SEO/SEM, social media, email, and display advertising.
• Analyze metrics, measure and report on the performance of all digital campaigns, and optimize based on data-driven insights.
• Manage and mentor teams consisting of executives, designers, or copywriters, and coordinate with media professionals and other agencies.
• Stay updated with emerging trends, technologies, and the latest tools relevant to digital marketing.
• Oversee the creation and optimization of campaign landing pages, conduct A/B tests, and recommend UX improvements.
• Develop and monitor campaign budgets and ROI, and prepare detailed campaign reports for stakeholders and clients.
• Identify and manage relationships with influencers, brand ambassadors, and external vendors.

Job Requirement

• Bachelor’s degree in marketing, communications, business, or a related field.
• 4-8 years of experience in digital marketing, preferably with a substantial portion in agency environments.
• Demonstrable experience in planning and executing digital marketing campaigns for various industries and verticals.
• Strong command of digital marketing tools/platforms: Google Analytics, Facebook Ads, Google Ads, email marketing software, SEO tools, and CMS platforms.
• Certifications (optional but valued): Google Ads, Facebook Blueprint, HubSpot, or Digital Marketing certifications.
• Proficient in managing and motivating diverse teams; excellent communication, strategic thinking, and analytical skills.
• Ability to handle multiple projects, adapt quickly to change, and deliver under tight deadlines.