Digital Marketing Manager

Gauranga Study Abroad Consultants Pvt Ltd; New Delhi; On-site; INR 420,000 - 720,000; Full time

Job summary

Gauranga Study Abroad Consultants Pvt Ltd is seeking a digital marketing professional to develop and execute strategies across SEO, SEM, social media, email, content marketing, and paid advertising. You will plan and oversee social media campaigns, ensuring alignment with business goals and audiences.

The role requires 1–3 years in digital marketing, with strong analytics and hands-on experience with Google Analytics, Google Ads, and Facebook Business Manager.

Qualifications

• 1–3 years of digital marketing experience with track record of campaigns.
• Proficient with Google Analytics, Google Ads, Facebook Business Manager, and SEO tools.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels (SEO, SEM, social, email, content, paid ads).
• Plan and oversee social media campaigns aligned with business goals and audiences.
• Conduct market research to identify trends and optimize marketing efforts.
• Create engaging content for blogs, websites, and social media.

Skills

Digital marketing

Campaign planning

Analytics

Content creation

Cross-functional collaboration

Project management

Written communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Business Manager

SEO tools

Job description

• Develop and execute comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Plan and oversee social media campaigns, ensuring alignment with business goals and target audiences.
• Conduct market research to identify trends, customer preferences, and competitor strategies to optimize marketing efforts.
• Manage the creation of engaging and high-quality content, including blogs, website copy, and social media posts.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns.
• Optimize website content for SEO to improve search engine rankings and organic traffic.
• Collaborate with cross-functional teams, including design, content, and sales, to ensure a cohesive brand message.
• Oversee paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Stay up-to-date with industry trends and emerging technologies to keep the company at the forefront of digital marketing.
• Manage and mentor the digital marketing team to achieve set goals and objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (1-3 years) in digital marketing with a strong track record of successful campaigns.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and SEO tools.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Strong project management skills and the ability to handle multiple tasks simultaneously.
• Experience in B2B and B2C marketing strategies is a plus.