Manager - Strategy & Insights, Zee TV

Zee Entertainment Enterprises Ltd.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zee Entertainment Enterprises Limited in Mumbai invites applications for a role in Content - Market Research to drive consumer insights and analytics. You will analyse qualitative and quantitative information to guide programming decisions, marketing spend and content strategies.

You will track viewership patterns, evaluate potential formats, assess market size and genre growth, and share insights with cross-functional teams.

Qualifications

• Analytical and insights acumen.
• Data based decision making.
• Data Interpretation.
• Data Visualization.
• Collaborating with teams to solve business problems.

Responsibilities

• Provide insights to Programming, content teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions
• Tracking viewership pattern on regular basis and identifying any changes that are driving the consumer decisions
• Support cross functional teams in evaluating feasibility of potential formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams
• Post launch efficiency evaluation and launch calendar.
• Deep experience in TV & Movies content and ability to utilize techniques to case building for new ideas and pitches.
• Interpret, present and visualize the platform analytics provided by BARC, collaborate with the programming team for effective launches

Job description

Zee Entertainment Enterprises Limited - Content - Hindi GEC - Zee TV - Market Research

Job Description

Consumer insights & Analytics:

• Provide insights to Programming, content teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions
• Tracking viewership pattern on regular basis and identifying any changes that are driving the consumer decisions
• Support cross functional teams in evaluating feasibility of potential formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams
• Post launch efficiency evaluation and launch calendar.
• Deep experience in TV & Movies content and ability to utilize techniques to case building for new ideas and pitches.
• Interpret, present and visualize the platform analytics provided by BARC, collaborate with the programming team for effective launches

Competitor Analysis:

• Supervise analysis of external reports and prepare detailed valuation report formulating programming strategies
• Keeping track of ratings and performance for various genres and competitor channel programs
• Keep up to date with industry changes, case studies and regulatory impacts through internal and external networks

Job Requirement

Analytical and insights acumen, Data based decision making, Data Interpretation, Data Visualization, collaborating with teams to solve business problems