Assistant Manager - Programming Strategy and Insights

Viacom18; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Viacom18 seeks a Programming Strategy Insights Manager to drive data-backed analysis for Hindi Specials and Non-Fiction shows on JioHotstar. Translate complex datasets into actionable business recommendations and support strategic decisions with rigorous analytics.

You will own end-to-end reporting, run cohort and demographic analyses, and build dashboards with SQL, Mixpanel, Redash and Amplitude while mentoring others in analytics tools and data processes.

Qualifications

• Bachelor's or Master's degree in statistics, economics, engineering, or analytics.
• 2–4 years of data analytics, BI, or performance reporting experience.
• Experience in media, OTT, or digital entertainment preferred.

Responsibilities

• Owns end-to-end reporting for key shows including weekly dashboards and leadership insights.
• Conducts cohort, demographic, and performance analyses to uncover viewership trends and drivers.
• Handles ad-hoc analytical requests from content, marketing, revenue, and leadership teams with accuracy.
• Builds and maintains data warehouses and dashboards across SQL, Mixpanel, Redash and Amplitude.
• Tracks key metrics: viewers, watch time, engagement, subscription trends.
• Provides concise insights to support business reviews and data-led decisions.
• Collaborates with cross-functional teams to align analytics with objectives.
• Mentors new team members on analytics tools and data processes.

Skills

Analytics

SQL

Data storytelling

Stakeholder management

Communication

Education

Bachelor's or Master's in Statistics/Economics/Engineering/Business Analytics

Tools

SQL

Mixpanel

Redash

Amplitude

Job description

About the Role:

We are seeking a dynamic and detail-oriented Programming Strategy Insights Manager to support driving data-backed insights and performance reporting for Hindi Specials and Non-Fiction shows on JioHotstar. The role requiresstrong analytical capabilities and the ability to translate complex datasets into meaningful business insights. Theincumbent supports strategic decision-making by evaluating show performance, audience engagement, and contenteffectiveness through data-driven analysis.

Key Responsibilities

• Owns end-to-end reporting for key shows such as Bigg Boss, including weekly dashboards, performanceanalysis, and leadership insights.
• Conducts comparative, cohort, and demographic analyses to uncover viewership trends and performancedrivers.
• Manages ad-hoc analytical requests from content, marketing, revenue, and leadership teams withefficiency and accuracy.
• Builds and maintains structured data warehouses and dashboards across tools such as SQL, Mixpanel,Redash, and Amplitude.
• Tracks and reports key performance metrics, including viewers, watch time, engagement, and subscriptiontrends.
• Provides concise and actionable insights to support business reviews and data-led decision-making.
• Collaborates with cross-functional teams to ensure analytics outputs align with business and contentobjectives.
• Guides and mentors new team members on analytics tools, methodologies, and data processes to ensureknowledge continuity

Skills Attributes for success

• Strong analytical, quantitative, and problem-solving skills with keen attention to detail.
• Proficiency in SQL and analytics platforms such as Mixpanel, Redash, Amplitude, or similar tools.
• Ability to interpret complex data sets and translate findings into clear business recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Self-motivated and organized, with the ability to manage multiple priorities in a fast-paced environment.
• A strong passion for media, content analytics, and data storytelling.

Preferred Education Experience

• Bachelor s or Master s degree in Statistics, Economics, Engineering, Business Analytics, or a related field.
• 2-4 years of experience in data analytics, business intelligence, or performance reporting, preferably within the media, OTT, or digital entertainment industry.