Manager - Strategy & Insights, Zee TV

Zee Entertainment Enterprises; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Zee Entertainment Enterprises in Mumbai seeks a Consumer Insights Analytics specialist to translate viewership data into actionable programming and marketing strategies. The role combines data interpretation, visualization and storytelling to inform Programming and Content teams.

You will track viewership patterns regularly, identify drivers of consumer decisions, assess market size and growth of genres, and support cross-functional teams with data-driven pitches for new formats based on BARC

Qualifications

• Analytical mindset with ability to translate data into actionable insights.
• Proficiency in interpreting data and drawing meaningful conclusions.
• Ability to visualize data and present findings clearly.
• Collaborates effectively with programming, marketing and content teams.
• Ability to make data-driven decisions to influence programming and marketing strategies.

Responsibilities

• Provide insights to programming and content teams by analyzing qualitative and quantitative data for marketing and content decisions.
• Track viewership patterns regularly and identify changes impacting consumer decisions.
• Support cross-functional evaluation of formats, assessing market size and growth of genres.
• Post-launch efficiency evaluation and launch calendar planning.
• Deep experience in TV Movies content and use of case-building techniques for new ideas.
• Interpret and visualize analytics provided by BARC and collaborate with programming for launches.
• Supervise external report analysis and prepare detailed valuation reports for programming strategies.
• Keep up with industry changes, case studies and regulatory impacts through networks.

Skills

Analytical and insights acumen

Data interpretation

Data visualization

Cross-functional collaboration

Data-driven decision making

Job description

Job Description

Consumer insights Analytics:

Provide insights to Programming, content teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions

Tracking viewership pattern on regular basis and identifying any changes that are driving the consumer decisions

Support cross functional teams in evaluating feasibility of potential formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams

Post launch efficiency evaluation and launch calendar.

Deep experience in TV Movies content and ability to utilize techniques to case building for new ideas and pitches.

Interpret, present and visualize the platform analytics provided by BARC, collaborate with the programming team for effective launches

Competitor Analysis:

Supervise analysis of external reports and prepare detailed valuation report formulating programming strategies

Keeping track of ratings and performance for various genres and competitor channel programs

Keep up to date with industry changes, case studies and regulatory impacts through internal and external networks

Job Requirement

Analytical and insights acumen, Data based decision making, Data Interpretation, Data Visualization, collaborating with teams to solve business problems

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.