Manager - Programming Strategy and Insights (Quantitative), Hindi Movies

7018 Jiostar India Private Limited; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

JioStar is seeking a high-calibre strategy and analytics professional to shape the future of Hindi Movies programming through audience intelligence, behavioral insights, and data-led experimentation at scale. The role sits at the intersection of consumer insights, business strategy, content performance and monetization, leveraging large-scale viewership data to influence what millions watch across TV.

This is a high-visibility position with direct impact on viewership growth, advertising

Responsibilities

• Audience Strategy & Consumer Intelligence: Translate audience and consumption data into strategic recommendations that drive viewership growth across channels.
• Growth, Monetization & Business Impact: Partner with Programming and Revenue teams to optimize audience delivery, advertising yield and content monetization.
• Strategic Business Partnering: Collaborate with senior stakeholders to influence decision-making and translate analytics into clear business narratives.
• Advanced Analytics & Decision Science: Lead analyses on content performance and build scalable reporting for viewership trends and monetization.

Job description

About the Role

At JioStar, content decisions are no longer driven by instinct alone. They are powered by audience intelligence, behavioral insights, and data-led experimentation at scale. We are looking for a high-calibre strategy and analytics professional to help shape the future of programming for Hindi Movies. This role sits at the intersection of consumer insights, business strategy, content performance and monetization; leveraging large-scale viewership data to influence what millions watch across TV. This is a high-visibility role with a direct impact on viewership growth, advertising performance, and programming strategy.

Key Responsibilities

• Audience Strategy & Consumer Intelligence Translate audience and consumption data into strategic recommendations that drive viewership growth across channels. Analyze viewership trends, consumer cohorts, market shifts and competitive programming landscapes to uncover growth opportunities. Drive data-led recommendations on scheduling, slot optimization, and programming interventions. Identify macro trends, seasonality, festivals, and external factors influencing audience behavior and consumption patterns.
• Growth, Monetization & Business Impact Partner with Programming and Revenue teams to optimize audience delivery, advertising yield and content monetization. Recommend data-backed scheduling and inventory strategies to improve GRP performance while enhancing viewer experience. Support critical business moments including major sporting events, "World television premieres" and competitive programming periods through predictive analysis and strategic interventions. Balance consumer engagement goals with commercial outcomes to drive sustainable business impact.
• Strategic Business Partnering Collaborate with senior stakeholders across Programming, Sales, Distribution, and Business teams to influence decision-making. Translate complex analytics into clear, compelling business narratives for leadership teams. Act as a strategic advisor by identifying risks, opportunities, and performance levers in a fast-paced environment.
• Advanced Analytics & Decision Science Lead deep-dive analyses on content performance, audience behavior, and programming effectiveness. Develop repeatable frameworks and analytical models to improve audience forecasting and decision-making. Build scalable reporting mechanisms to track viewership trends, programming impact, and monetization performance. Drive a culture of data-led experimentation and continuous optimization.

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.