Manager - Programming, Fiction

Zee Entertainment Enterprises; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Zee Entertainment Enterprises seeks a creative content professional to drive show development, ensuring alignment with brand promises across scripts, promos, and episode planning. You will liaise with production houses, review cuts, and coordinate marketing briefs to maximize audience engagement and viewership.

The role involves planning episode banking, ensuring timely tape delivery for telecast, and contributing to the commissioning process for the initial twenty episodes under guidance.

Qualifications

• Creativity and innovation to align with brand storytelling and episode concepts.
• Ability to gauge audience pulse and adapt content accordingly.
• Strong negotiation and presentation skills to coordinate with teams and partners.

Responsibilities

• Achieve TRP targets for assigned shows by understanding story concepts, ensuring alignment with brand promise, and advising on script/screenplay changes as needed.
• Liaise with production houses to review scripts and rough cuts for consistency with screenplay and brand requirements; coordinate on-set and edits.
• Create briefs for marketing and promos to ensure coherent communication, timely promo footage, and aligned marketing activities with the storyline.
• Plan episode banking and timely tape delivery for telecast; coordinate with the production house to meet timelines and maintain smooth tape delivery and technical checks.
• As part of the commissioning team, help create the first twenty episodes under guidance to maximize viewership and align with on-air continuity.

Skills

Creativity

Ability to innovate

Audience insight

Negotiation

Presentation skills

Job description

Job Description

Key Responsibilities:

• Achieve TRP targets for show/s assigned: Thorough understanding of the show concept/ story board and characters. Ensure the story is line with the Brand promise. Advice on changes to be made in terms of script and screen play as and when required.
• Liaison with the production house: Review the script through the lens of the brand promise for each episode and share feedback. Review the rough cuts of episodes and ensure its in-line with the agreed screenplay. Ensure frequent set and edits to review the rough cuts to ensure episode is in line with the channel requirements.
• Briefs to the marketing and promo teams: Create briefs for the promo to ensure the right communication is shared to make effective promos and teasers. Ensure timely dispatch of the promo footage. Ensure that the marketing activities are aligned with the story line to generate the required hype. Coordinate with the channel PR team to ensure episodic synopsis, working stills and any other PR related ideas within the show are brief and communicated well in time.
• Banking of episodes, timely delivery and dispatch of tapes for telecast: Ensure efficient planning of episodes to build a bank. Coordinate with the production house to ensure dispatch of tapes as per the agreed timelines. Maintain a smooth functioning of systems and processes like tape deliveries, technical check etc.
• Commissioning team: As part of the commissioning team along with the guidance of the commissioning lead create the first twenty episodes to gain maximum viewership. Align to the on-air team to ensure continuity of the story line. Update the internal MIS for show/shows assigned.

Job Requirement

Creativity, Ability to innovate, Ability to gauge the pulse of the audience, Negotiation skills, Presentation Skills