Senior Analyst, Analytics and Insights (Programmatic)

Sierra Ventures; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Sierra Ventures is seeking a Senior Analyst for its Programmatic Analytics and Strategy team in Bengaluru. The role involves providing actionable insights to clients and internal teams, leading campaign strategies, and designing analytic plans. Candidates should have at least 2 years of experience in a similar role, strong skills in SQL and Excel, and the ability to communicate complex ideas clearly.

The ideal candidate is data-driven, highly creative, and thrives in a startup environment. Interested applicants should possess a Bachelor's degree in a relevant field.

Qualifications

• 2+ years of working experience in a similar role.
• Extensive experience with SQL and Excel/pivot tables.
• Experience in digital media/Programmatic analytics.

Responsibilities

• Lead client communication campaign strategy and insights interpretation.
• Design analytic and testing plans for business challenges.
• Own campaign performance and reporting insights.

Skills

SQL

Excel

Digital media analytics

VBA/Excel Macros

Tableau

Python

SAS

Presentation skills

Education

Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent

Job description

Senior Analyst, Analytics and Insights (Programmatic)

Shift Timing – BST Time Zone

About the role

The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams. For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients. For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns.

Responsibilities

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives).
• Reviewing performance of models across revenue, performance, and pacing. Design and implement tests to evaluate model and feature performance.
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions
• Consult with clients regarding development & alignment of marketing programs across on-line channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success.
• Communicate campaign optimization results to clients to prove value against original business goals.

Desired Skills and Experience

• 2+ years of working experience in a similar role.
• Extensive experience with SQL and Excel/pivot tables.
• Experience in a digital media/Programmatic analytics role
• Experience pulling & putting together audience insights and campaign wrap reports
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
• A great communicator who is able to convey complex technical features in simple terms to both internal teams and clients.
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
• Able to multitask and prioritize among several high-profile clients.
• Have a high degree of creativity, attention to detail, self-motivation, and drive.
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player with a penchant for collaboration and knowledge sharing.
• Willingness to do whatever it takes to get the job done.
• Nerdy but loveable.
• Data driven, technical, self-starting and curious.
• Excellent presentation/visualization/storytelling skills with PowerPoint.
• Excellent diagnostic skills.
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
• Professional oral and written communication skills.
• Client-facing experience.
• Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience