Assistant Manager- Strategy & Insights

Zee Entertainment Enterprises; Mumbai; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Zee Entertainment Enterprises in Mumbai is seeking a driven analyst to conduct research on consumer insights and fore-sighting, support marketing launches, and optimize scheduling to maximize viewership.

This role requires strong analytical skills, Excel proficiency, and the ability to collaborate with multiple stakeholders while contributing to on-air efficiency and content planning.

Qualifications

• Strong analytical abilities and numeracy.
• Aptitude for problem solving and handling data.
• Familiarity with statistical concepts and analysis.
• Excellent teamwork and collaboration across teams.
• Enthusiasm for TV and movie content and consumer trends.
• Able to work with multiple stakeholders and communicate clearly.
• Proficiency with Excel and data tools.
• Strong written and oral communication and presentation skills.
• Comfortable using various software/tools.

Responsibilities

• Conduct primary and secondary research on consumer insights and consumer fore-sighting.
• Audit processes and ensure SOP adherence for FPC-related factors.
• Provide inputs for marketing support to enhance brand performance and plan movie premieres/channel launches.
• Analyze data to support scheduling and programming changes to maximize viewership.
• Plan on-air elements and provide insights to improve on-air efficiency.
• Coordinate with multiple internal teams for smooth channel operations.

Skills

Analytical skills

Numbers aptitude

Problem solving

Statistical concepts

Team player

TV/movie content enthusiasm

Stakeholder management

Excel skills

Communication & presentation

Software/tools familiarity

Tools

Excel

Job description

Job Description

Main Purpose of the position / Key responsibility areas

Research and Consumer In-sighting

• Role focused on primary and secondary research on consumer in-sighting & consumer fore-sighting.
• Audit the FPC - ensuring all factors are considered and SOPs are followed.

Marketing Support and Launch Planning:

• Provide the inputs for relevant marketing support to enhance brand performance.
• Strategies, execute and evaluate Movie Premiere/ channel launches.

Programming/ Scheduling Support:

• Analyse data and provide inputs to enable scheduling/ programming changes for Viewership maximisation.

On-Air Strategy:

• Plan On-air elements, provide insights to better on-air efficiencies.

Co-ordinate with multiple teams for smooth functioning of the Channel.

Job Requirement

Competencies & Skills

• Strong Analytical Skills
• Aptitude for Numbers
• Aptitude and enthusiasm for problem solving
• Familiarity with statistical concept and analysis
• Strong team player
• Avid TV and Movie Content enthusiast
• Ability to work with multiple stakeholders
• Strong Excel skills
• Excellent communication & presentation skills
• Comfortable to work on different Software/Tools