Associate Director – Content Monetization & Platform GTM Strategy

Zee Entertainment Enterprises Ltd.; Mumbai; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Zee Entertainment Enterprises Limited is seeking a strategic leader for Content Monetization & Platform GTM Strategy to maximize commercial value across Zee5, social media, and YouTube. The role bridges Content, Programming, Marketing, Sales, Partnerships and Business teams to monetize content to its fullest potential.

The candidate will leverage analytics, stakeholder management and a strong commercial acumen to develop go-to-market strategies, sponsorship solutions and monetization frameworks

Qualifications

• Proven ability to drive monetization for OTT/digital content.
• Experience in GTM strategy for premium content.
• Strong data-driven decision making and analytics skills.
• Track record of working with senior leadership and cross-functional teams.

Responsibilities

• Own end-to-end content commercialization strategy across Zee5, Social and YouTube.
• Develop monetization frameworks for Originals, acquired content, movies, sports, and events.
• Identify revenue opportunities through sponsorships, branded integrations and platform innovations.
• Create compelling sales narratives and advertiser propositions to maximize monetization.

Skills

Content monetization

Platform GTM strategy

Sponsorship sales

Stakeholder management

Data analytics

Cross-functional collaboration

Job description

Director – Content Monetization & Platform GTM Strategy

Zee Entertainment Enterprises Limited - Revenue - Operations - Digital - Digital & SMB - Sales Planning & Strategy

Job Description

Role Overview

ZEE 5 Revenue Team is looking for a strategic and commercially driven professional to lead Content Monetization & Platform GTM Strategy. The role will be responsible for maximizing the commercial value of content across ZEE5, Social Media and YouTube by developing compelling go-to-market strategies, sponsorship solutions and monetization frameworks.

The incumbent will act as the bridge between Content, Programming, Marketing, Sales, Partnerships and Business teams to ensure every content property is positioned, packaged and monetized to its fullest potential. This role requires a strong blend of content understanding, commercial acumen, strategic thinking, data analytics and stakeholder management.

Key Responsibilities

• Own the end-to-end commercialization strategy for all content across ZEE5, Social and YouTube.
• Develop monetization frameworks for Originals, Acquired Content, Movies, Sports, Tentpole Events, Impact Properties and Special Programming.
• Identify revenue opportunities across sponsorships, branded integrations, platform innovations and cross-platform packages.
• Build differentiated monetization narratives aligned with advertiser objectives.
• Design and execute GTM strategies for all major content launches.
• Develop compelling sales stories, positioning frameworks and advertiser propositions.
• Create innovative sponsorship packages across Digital, Social and Connected TV ecosystems.
• Partner closely with Marketing and Content teams to maximize launch impact and commercial outcomes.
• Publish periodic Content Intelligence reports highlighting upcoming content opportunities, performance trends and monetization recommendations.
• Track consumption metrics, audience behaviour and engagement trends to refine commercial strategies.
• Build performance dashboards and actionable insights for leadership and sales teams.
• Continuously evaluate content performance and optimize GTMs based on learnings.
• Lead the creation of sponsorship opportunities across all premium content properties.
• Work with Sales teams to develop customized client solutions and integrated offerings.
• Oversee end-to-end execution of sponsorship deliverables in collaboration with internal stakeholders.
• Conduct post-campaign evaluations, ROI analysis and client performance reviews.

Cross-functional Collaboration

• Partner with Programming, Content Acquisition, Product, Marketing, Revenue, Ad Operations and Sales teams to align commercial priorities.
• Serve as the commercial representative during content planning discussions.
• Ensure timely availability of sales collateral, pricing recommendations and monetization strategies.

Strategic Planning

• Forecast revenue potential for upcoming content slate.
• Recommend pricing strategies based on demand, audience potential and competitive benchmarking.
• Identify emerging monetization opportunities across new formats, creator ecosystems and platform innovations.
• Drive continuous improvement in content packaging, GTM effectiveness and advertiser engagement.

Job Requirement

• 10-14 years of experience in Digital Media, OTT, Broadcast, Media Sales Strategy, Content Strategy or Revenue Planning.
• Strong understanding of OTT monetization models, digital advertising ecosystem and sponsorship sales.
• Experience in developing GTM strategies for premium content, sports or entertainment properties.
• Proven track record of working with cross-functional teams and senior leadership.