Social Media Manager

UPES; Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

UPES is seeking an experienced Social Media Specialist to lead our social media strategy across major platforms. You will manage content creation, scheduling, paid social campaigns, analytics, and influencer collaborations to enhance brand presence and engagement.

You will also monitor ORM activities, respond to audience inquiries, and report on performance while aligning with UPES’s marketing goals and budget requirements.

Qualifications

• Requires 5-6 years of proven work experience as a Social Media Specialist.
• Proficiency in using Ads Manager and familiarity with other advertising tools on platforms.

Responsibilities

• Content Creation: Develop high-quality social content for multiple channels with consistent brand voice.
• Scheduling: Plan and maintain a comprehensive content calendar aligned with marketing priorities and KPIs.
• Paid Social Advertising: Plan, execute, and monitor paid campaigns to boost visibility and achieve objectives.
• Analytics and Reporting: Track engagement, reach, conversions, and follower growth; present insights to stakeholders.
• Influencer & Partnership Collaboration: Identify and collaborate with influencers to extend reach.
• Events: Support live events, streaming, and live updates on social platforms.
• Social Listening: Monitor online conversations and trends to inform strategy.
• Trends & Innovation: Stay current with platform changes and new features to optimize campaigns.
• Nurture a one-voice brand approach across channels and work with internal stakeholders.

Skills

Social media strategy

Analytics

Content creation

Communications

Campaign management

Tools

Ads Manager

YouTube Ads

A/B testing

Social listening tools

Job description

UPES is a top-ranked, UGC-recognised, private university based in Dehradun Uttarakhand. As per the National Institutional Ranking Framework (NIRF) 2025, the Ministry of Education, Government of India, UPES has been ranked 45 among universities, with a rank of 18 in Law, 36 in Management, and a rank of 43 in Engineering.

We're proud to be recognised as a Great Place to Work, and we believe culture fit is just as important as skill fit. We'd encourage you to explore the links below to get a feel for our people, our work, and the stories that make us who we are:

Job Responsibilities

Social Media:

• Content Creation: Develop high-quality and engaging content for all social media channels, including text, images, videos, and other multimedia formats. Tailor content to suit the preferences of each platform and maintain consistency in brand voice.
• Scheduling: Create & follow mechanisms to plan, prioritise, and maintain a daily/weekly/monthly/quarterly/annual calendar aligned to marketing and business priorities, with clearly defined KPIs
• Paid Social Media Advertising: Plan, execute, and monitor paid social media campaigns to boost visibility and achieve marketing objectives.
• Analytics and Reporting: Track, analyse, and report on key performance metrics, such as engagement, reach, conversion rates, and follower growth. Use data-driven insights to optimize social media campaigns. Regular monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders.
• Influencer and Partnership Collaboration: Identify and collaborate with relevant influencers and partners to expand our brand's reach and credibility within the target audience.
• Events: Live Events management including Live streaming & live updates on social platforms
• Social Listening: Stay attuned to online conversations and trends related to our industry, products, and brand. Use social listening tools to gain insights and adapt strategies accordingly.
• Social Media Trends and Innovation: Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our strategies remain current and effective.
• Nurture a consistent one-voice & brand approach across channels in terms of style, language, quality, and aligned with key messages.
• Work collaboratively with the creative & media agency as well as internal stakeholders

ORM & Community Management

Monitor and actively engage with our social media communities by responding to comments, messages, and inquiries in a timely and professional manner. Foster positive interactions and address any issues or concerns promptly.

• Executing ORM strategies on Social, Quora & Partner portals like Shiksha. Com etc
• Content seeding on platforms – Month-on month Q&A seeding across above platforms.
• Reputation Monitoring & analysis - Monitor online mentions, reviews, comments, and discussions across various platforms, including social media, review sites, forums, and news outlets.
• Review Management - Manage online reviews and ratings across social platforms to ensure timely responses and resolution of customer concerns.
• Crisis and Issues Management - Actively monitor and address potential reputation crises or negative situations that may arise online.
• Performance Monitoring and Reporting - Track and analyse key metrics, such as sentiment analysis, engagement levels, and brand mentions.
• 5-6 years of proven work experience as a Social Media Specialist
• Proficiency in using the Ads Manager tool is a must have, familiarity with other advertising tools on the platform.
• Familiarity with A/B testing methodologies for creatives and content
• Understanding of Youtube’s advertising features and managing paid campaigns
• Data-driven mindset with the ability to analyse social media metrics and derive actionable insights.
• Track record of executing YouTube’s content plans for various audiences and verticals, managing multiple initiatives, defining & meeting budget, deadline, and goal expectations
• Proven experience guiding creative input, development, and execution from concept to completion
• Practical knowledge of the creator ecosystem and platform metrics across Instagram, Meta, LinkedIn, Twitter & YouTube.
• Foundational understanding of social media advertising, marketing concepts & KPIs
• Strong written and verbal communication and presentation skills, including the ability to translate analyses into easily digestible stories for internal consumption