Manager - Sales, Marketing & Government Liaison

RN Chidakashi Technologies; Delhi; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

RN Chidakashi Technologies is seeking an experienced Manager Sales, Marketing & Government Liaison for its Delhi-based operations. The role requires an MBA in Sales & Marketing and hands-on exposure to government licensing/liaison, digital marketing, retail partnerships, and business strategy.

You will lead cross-functional teams, manage government engagements, drive channel partnerships, and deliver analytics-driven insights to senior leadership.

Qualifications

• MBA in Sales & Marketing from a reputed institution.
• 5-6+ years of relevant experience in sales, marketing, government liaison, and retail channel management.
• Proven experience with major online marketplaces and offline retail ecosystems.
• Strong analytical and digital marketing skills.
• Excellent communication, negotiation, leadership, and problem-solving skills.
• Ability to independently manage compliance and regulatory processes.

Responsibilities

• Lead sales strategy and execution across online and offline channels.
• Build and scale revenue channels through national retail chains, e-commerce platforms, and institutional business.
• Manage all government licensing processes, regulatory compliance, and institutional engagement.
• Drive integrated marketing programs including digital marketing, brand positioning, media strategy, and campaigns.
• Lead business development and partnership negotiations with retail outlets and e-commerce partners.
• Coordinate with cross-functional leaders to align commercial and brand goals; mentor a team of sales and marketing professionals.
• Use data and analytics to evaluate sales performance, campaign effectiveness, and customer insights; present reports to senior leadership.

Skills

MBA in Sales & Marketing

Sales & Marketing experience

Digital marketing

Analytical skills

Communication

Leadership

Negotiation

Regulatory compliance

Education

MBA in Sales & Marketing

Job description

About the Role

We are looking for an experienced Manager Sales, Marketing & Government Liaison with an MBA in Sales & Marketing and strong practical exposure to government licensing/liaison, digital marketing, retail partnerships, and business strategy. The role will be based in Delhi and requires extensive cross-functional collaboration and external stakeholder management, including government bodies, trade associations, and overseas missions.

Key Responsibilities

Sales & Market Strategy

Lead sales strategy and execution across online and offline channels. Build and scale revenue channels through national retail chains, e-commerce platforms, and institutional business.

Government Liaison & Compliance

Manage all government licensing processes, regulatory compliance, and institutional engagement. Represent the company in discussions with government departments, business chambers, confederations, and trade missions.

Marketing & Brand Leadership

Drive integrated marketing programs including digital marketing (SEO/SEM, social, email), brand positioning, media strategy, and campaigns. Work closely with internal teams and external agencies to deliver results.

Retail & Channel Partnerships

Lead business development and partnership negotiations with key retail outlets and e-commerce partners. Secure optimal shelf space, promotions, and collaborative campaigns with major retailers.

Stakeholder & Leadership Skills

Coordinate with cross-functional leaders (product, operations, finance) to align commercial and brand goals. Mentor, guide, and lead a team of sales and marketing professionals.

Analytics & Reporting

Use data & analytics to evaluate sales performance, campaign effectiveness, and customer insights. Present regular reports to senior leadership and recommend strategic adjustments.

Required Skills / Experience

• MBA in Sales & Marketing from a reputed institution
• 5-6+ years of relevant experience with demonstrated success in sales, marketing, government liaison, and retail channel management
• Proven experience with major online marketplaces and offline retail ecosystems
• Strong analytical and digital marketing skills
• Excellent communication, negotiation, leadership, and problem-solving skills
• Ability to independently manage compliance and regulatory processes.