Digital Marketing Executive

Tantra Designs; Sector 10; On-site; INR 305,000 - 365,000; Full time

Job summary

Tantra Designs is seeking a proactive digital marketing and business development professional to oversee online marketing, lead generation and sales support across Fashion, Real Estate, Hospitality and Rentals. You will coordinate with agencies, manage campaigns and track performance to optimize ROI.

The role requires strong English/Hindi communication, 13 years of relevant experience and solid CRM/analytics skills. Office-based in Noida, Uttar Pradesh.

Qualifications

• 13 years of experience in digital marketing, sales or business development.
• Graduate in Marketing, Business Administration or a related field.
• Proficiency with Google Ads, Meta Ads and Instagram.
• Strong online lead generation and performance marketing knowledge.
• Excellent communication in English and Hindi.
• MS Excel, Google Sheets, PowerPoint and CRM tools familiarity.

Responsibilities

• Oversee online marketing activities across multiple business verticals.
• Coordinate with marketing agencies and content creators.
• Generate qualified business enquiries and handle inquiries.
• Support sales across Fashion, Real Estate, Hospitality and Rentals.
• Prepare weekly/monthly marketing performance reports.

Skills

Digital marketing

Lead generation

Sales

CRM tools

Bilingual English/Hindi

Education

Graduate in Marketing

Tools

Google Ads

Meta Ads

Instagram

CRM tools

Excel

Google Sheets

PowerPoint

Job description

About the Role

We are looking for a proactive, digitally savvy and commercially driven individual to oversee online marketing and business development activities across multiple business verticals, including Fashion, Real Estate, Hospitality and Rental Businesses.

The candidate will be responsible for managing digital marketing activities, coordinating with marketing agencies, generating business leads, handling customer enquiries and supporting sales across all business divisions.

This is a versatile role requiring a combination of digital marketing knowledge, sales aptitude, communication skills and the ability to manage multiple businesses simultaneously.

Key Responsibilities

Digital Marketing & Online Presence

• Oversee online marketing activities across all business verticals.
• Manage social media accounts, content calendars and digital brand presence.
• Coordinate the creation of marketing creatives, promotional videos, advertisements and campaigns.
• Plan and execute digital marketing campaigns across Google Ads, Meta Ads and other relevant platforms.
• Coordinate with external marketing agencies, designers, photographers and content creators.
• Monitor advertising budgets, campaign performance, lead costs and return on investment.
• Identify new digital platforms and marketing opportunities to increase business visibility.

Lead Generation & Business Development

• Generate qualified business enquiries across Fashion, Real Estate, Hospitality and Rental businesses.
• Handle incoming enquiries through phone calls, WhatsApp, email, websites and social media.
• Follow up with prospective customers and convert enquiries into business opportunities.
• Identify potential clients, business partnerships, corporate customers and sales opportunities.
• Coordinate with respective business teams to ensure timely enquiry handling and closures.
• Maintain a centralised database of leads, enquiries and customer interactions.

Sales & Customer Relationship Management

• Assist in selling products, properties, hospitality services and rental offerings.
• Understand customer requirements and communicate relevant offerings.
• Follow up with prospective buyers, guests, tenants and business clients.
• Coordinate property visits, resort bookings, product enquiries and client meetings wherever required.
• Track the progress of enquiries through the sales funnel and report conversion performance.

Marketing Performance & Reporting

• Prepare weekly and monthly marketing reports for all business verticals.
• Track leads generated, enquiries received, cost per lead, conversions and revenue contribution.
• Evaluate the performance of external marketing agencies.
• Monitor competitors, market trends and new business opportunities.
• Provide regular updates to management on marketing activities and business development progress.

Required Qualifications & Skills

• Graduate in Marketing, Business Administration or a related field.
• 13 years of experience in digital marketing, sales or business development.
• Working knowledge of Google Ads, Meta Ads, Instagram and other digital marketing platforms.
• Good understanding of online lead generation and performance marketing.
• Excellent communication skills in English and Hindi.
• Strong knowledge of MS Excel, Google Sheets, PowerPoint and CRM tools.
• Good sales, negotiation and client-handling skills.
• Ability to multitask and manage marketing activities across different business verticals.
• Organised, proactive, self-motivated and target-oriented.

Preferred Experience

• Real Estate & Property Sales
• Hospitality & Resort Management
• Fashion & Lifestyle Brands
• Property Rentals & Leasing

Compensation & Work Details

Fixed Salary: 30,000 per month

Location: Corporate Office, Noida, Uttar Pradesh.

Working Arrangement: Full-time, work from office.

Reporting To: Management.