Senior Manager - Sales & Marketing

Highland Agro Food; Khordha, Kolkata District; Vor Ort; INR 2.500.000 - 4.000.000; Vollzeit

Zusammenfassung

Highland Agro Food is seeking a Senior Manager Sales & Marketing to lead the consumer brand’s marketing and sales strategy. The role focuses on building brand presence, generating consumer demand, expanding distribution, and delivering revenue growth across modern trade, quick commerce, e-commerce and other channels.

The candidate should be a commercially oriented leader who can connect brand-building with market execution and sales performance, and travel for market visits and business

Qualifikationen

• Experience in brand development and integrated marketing campaigns.
• Proven ability to drive revenue growth through multiple channels.
• Strong understanding of modern trade, e-commerce and distribution-led sales.
• Experience managing key accounts, agencies, budgets and cross-functional teams.

Aufgaben

• Define brand positioning, value proposition, and annual marketing priorities.
• Lead campaigns across digital, social, influencer marketing and offline channels.
• Develop channel pricing, trade schemes, promotions and visibility plans.
• Track market trends, competitor activity and campaign ROI, and adjust plans.
• Lead and develop the marketing and sales team and manage external partners.

Kenntnisse

Brand development

Integrated marketing

Channel development

Sales planning

Distributor management

Budgeting & ROI

Leadership & mentoring

Negotiation

Jobbeschreibung

ROLE OVERVIEW

The Senior Manager Sales & Marketing will lead the development and execution of the consumer brand’s marketing and sales strategy. The role will build brand presence, generate consumer demand, expand distribution and deliver revenue growth across modern trade, quick commerce, e-commerce and other relevant channels. The position calls for a commercially oriented leader who can connect brand-building with market execution and sales performance.

KEY RESPONSIBILITIES

1. Brand Strategy & Marketing

• Define brand positioning, value proposition, communication strategy and annual marketing priorities.
• Lead integrated campaigns across digital, social media, influencer marketing, content and offline channels.
• Oversee creative development, media planning, agency coordination and brand consistency across consumer touchpoints.
• Use consumer insights, category trends and competitor intelligence to identify opportunities for brand growth.

2. Sales Strategy & Channel Development

• Develop and execute sales plans to achieve revenue, volume, distribution and market-share objectives.
• Build channel presence across modern trade, quick commerce, e-commerce, general trade and institutional/B2B accounts, as relevant.
• Identify, onboard and manage distributors, retail partners and key accounts; negotiate commercial terms and build productive relationships.
• Develop channel-wise pricing, trade schemes, promotions and visibility plans in coordination with the business team.
• Drive market expansion through outlet mapping, distribution development, sales coverage and regular market visits.

3. Go-to-Market & Product Launches

• Lead go-to-market plans for new products, including target segments, pricing, channel strategy, launch communication and activation.
• Coordinate with product, production, quality and supply chain teams to ensure product availability and launch readiness.
• Plan in-store visibility, sampling, promotions and consumer activations to support trial, repeat purchase and sell-through.

4. Market Intelligence & Commercial Performance

• Track consumer behaviour, competitor activity, market pricing, channel developments and category trends.
• Review sales performance, channel productivity, distribution reach and campaign outcomes; take corrective action to improve results.
• Manage marketing and trade budgets, evaluate return on investment and ensure effective deployment of resources.
• Align demand generation and sales plans with inventory, production and fulfilment capabilities.

5. Team & Agency Leadership

• Lead and develop the marketing and sales team, setting clear priorities, targets and performance expectations.
• Manage external agencies, distributors, channel partners and other service providers to ensure effective execution.
• Establish disciplined review mechanisms for campaign delivery, sales performance and key business initiatives.

DESIRED PROFILE & EXPERIENCE

• 5–8 years of experience across marketing and sales, preferably in FMCG, food, packaged foods, consumer goods or D2C businesses.
• Demonstrated experience in brand development, integrated marketing campaigns, product launches and revenue growth.
• Strong understanding of modern trade, quick commerce, e-commerce and distribution-led sales; general trade exposure is an advantage.
• Experience managing key accounts, channel partners, agencies, budgets and cross-functional teams.
• Strong commercial acumen, negotiation, communication, leadership and execution skills.
• Ability to work independently in a fast-paced environment and travel for market visits, partner meetings and business development.