Senior Manager – Sales & Marketing

Miko; Mumbai, New Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Miko is seeking an experienced growth architect to lead our India market expansion, spanning phygital brand integration, marketplace optimization, and strategic partnerships with modern trade and retail formats.

You will drive GTM for tiered clusters, leverage data-driven media plans, and collaborate with internal teams to scale both online and offline presence in India.

Qualifications

• MBA in Sales & Marketing (mandatory).
• 2-3 years of relevant experience in sales, marketing, media strategy, or retail partnerships.
• Prior experience working with global online retailers and offline retail formats.

Responsibilities

• Marketplace & Quick Commerce: Own the P&L for Amazon, Flipkart, and emerging Quick-Commerce verticals. Ensure optimal inventory fill rates to avoid Out of Stock penalties.
• Offline Excellence (MT & GT): Manage relationships with National Modern Trade and specialized formats like Airport Retail and Premium Malls.
• Go-To-Market (GTM): Design and execute localized GTM plans for Tier 1 and Tier 2 clusters, tailoring product assortments to regional preferences.
• Distributor Ecosystem: Collaborate with GT liaison teams to ensure digital demand reflects in physical availability through our distributor network.
• Marketing & Media Strategy: Lead media mix for the Indian market, balancing traditional BTL activations with high-performance digital campaigns.
• Retail Media Networks: Optimize spends on Amazon Advertising, Flipkart Ads, and Google/Meta for festive peaks.
• Consumer Insights: Use India-specific data to refine creative messaging and campaign targeting.
• Leadership & Stakeholder Management: Lead agencies, vendors, and cross-functional teams; partner with Product, Finance, Legal, Supply Chain, and Operations.
• Drive problem-solving initiatives and contribute to strategic business decisions.

Skills

Communication

Presentation skills

Leadership

Stakeholder management

Analytical thinking

Digital marketing

Media strategy

Business acumen

Organizational skills

Education

MBA in Sales & Marketing

Job description

As the architect of our India growth story, you will be responsible for the seamless integration of our brand across the "Phygital" landscape. From optimizing our presence on Quick Commerce and Marketplaces to leading strategic partnerships with Modern Trade and high-street retail, your goal is to ensure the brand is wherever the Indian consumer is, supported by a data-led media strategy.

The ideal candidate is analytically strong, digitally savvy, and has hands-on experience working with large online retailers as well as physical retail formats.

Key Responsibilities

Sales & Retail Strategy:

• Marketplace & Quick Commerce: Own the P&L for Amazon, Flipkart, and the emerging Quick-Commerce vertical (Blinkit, Zepto, Swiggy Instamart). Ensure optimal inventory fill rates to avoid "Out of Stock" penalties.
• Offline Excellence (MT & GT): Manage relationships with National Modern Trade (Reliance Digital, Vijay Sales, Hamleys) and specialized formats like Airport Retail and Premium Malls.
• Go-To-Market (GTM): Design and execute localized GTM plans for Tier 1 and Tier 2 clusters, tailoring product assortments to regional consumer preferences.
• Distributor Ecosystem: Collaborate with the "General Trade" (GT) liaison teams to ensure that digital demand reflects in physical availability through our distributor network.

Marketing & Media Strategy:

• Integrated Media Strategy: Lead the media mix for the Indian market, balancing traditional BTL (Below-the-Line) activations with high-performance digital campaigns.
• Retail Media Networks: Optimize spends on Amazon Advertising, Flipkart Ads, and Google/Meta specifically for the Indian "Festive Season" peaks (Diwali, Big Billion Days, etc.).
• Consumer Insights: Leverage India-specific data (e.g., regional language performance, mobile-first behavior) to refine creative messaging and campaign targeting.
• Leadership & Stakeholder Management:
• Demonstrate strong leadership in managing agencies, vendors, and cross-functional teams.
• Partner with internal teams including Product, Finance, Legal, Supply Chain, and Operations.
• Drive problem-solving initiatives and contribute to strategic business decisions.

Key Skills & Competencies:

• Excellent communication and presentation skills
• Strong business acumen with a strategic mindset
• High level of organizational and planning skills
• Proven leadership and stakeholder management abilities
• Strong analytical and problem-solving skills
• Deep understanding of digital marketing and media strategy

Qualifications & Experience

• MBA in Sales & Marketing (mandatory)
• 2-3 years of relevant experience in sales, marketing, media strategy, or retail partnerships
• Prior experience working with global online retailers and offline retail formats