Associate Manager Omnichannel Retail Marketing

Mattel; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Mattel in Mumbai seeks a seasoned E-commerce/Quick Commerce Marketing Lead to own performance across brands and platforms. You will drive sales, ROI, and ROAS with a data-driven mindset, shaping the revenue growth strategy and optimizing online presence in fast-moving marketplaces.

Responsibilities include strategic roadmaps, budgeting, cross-functional collaboration, and leadership of campaigns with a focus on ROI efficiency and platform-specific promotions.

Qualifications

• 7-8 years of marketplace experience, ideally across FMCG, consumer durables.

Responsibilities

• Own end-to-end ownership of performance in terms of sales and ROI/ROAS.
• Define and own the eCommerce and quick commerce marketing roadmap.
• Drive topline GMV/revenue and profitability growth.
• Lead annual and quarterly planning, budgeting in alignment with targets.
• Oversee media planning, agency management, and budgets.
• Establish robust measurement frameworks across platforms including ROAS and attribution.
• Scale campaigns with data insights, A/B testing and automation.
• Collaborate with global teams and agencies to implement best practices.

Skills

Marketplace experience

FMCG exposure

Consumer durables

Job description

• Full-time

Company Description

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

The E-commerce/Quick commerce marketing lead owns end-to-end ownership of performance in terms of sales and ROI/ROAS for each brand across platforms and takes direct accountability for POS. With a deep knowledge of the of the platforms and the nature of the marketplace, this role leans towards analytical mindset with the acumen to take tactical decisions under an over-arching revenue growth strategy. The position combines strategic leadership, data-driven decision-making, and operational excellence to scale online sales, optimize customer acquisition and retention, and strengthen brand presence in high-velocity commerce environments.

What Your Impact Will Be:

Strategic Leadership & Growth

• Define and own the eCommerce and quick commerce marketing roadmap aligned with global and regional business goals
• Drive topline (GMV/revenue) and bottom-line (profitability, ROI efficiency) growth
• Identify new growth levers across channels, geographies, and customer segments
• Lead annual and quarterly planning, budgeting in alignment with the sales targets and the brand campaigns

Campaign Management

• Strategize and execute integrated, full-funnel marketing campaigns aligned with global frameworks and local commercial needs.
• Oversee media planning, agency management, and marketing budgets to maximize efficiency and impact.
• Establish robust measurement frameworks across platforms including ROAS, attribution, experimentation, and campaign effectiveness tracking.
• Continuously innovate marketing formats and test new approaches to drive growth and relevance.
• Optimize funnel metrics such as CTR, CVR, CAC, and ROAS
• Scale campaigns using data insights, A/B testing, and automation tools
• Collaborate with global teams/agencies to implement best practices

Quick Commerce & Marketplace Management

• Own relationships and growth strategy across platforms (e.g., Blinkit, Zepto, Instamart, Amazon, Flipkart etc.)
• Plan and execute platform-specific promotions, visibility campaigns, and sponsored listings
• Drive hyperlocal and inventory-led marketing strategies to maximize conversions
• Ensure alignment between demand generation and supply availability
• Own marketplace share of visibility and sales

Data Analytics & Insights

• Own marketing dashboards and reporting cadence
• Track and optimize key KPIs: GMV, CAC, LTV, retention rate, AOV, contribution margin
• Use analytics tools (e.g., Google Analytics, app analytics platforms) to derive actionable insights
• Lead experimentation roadmap and conversion rate optimization (CRO) initiatives
• Develop lifecycle marketing strategies: onboarding, engagement, retention, and reactivation

Cross-functional Collaboration

• Work with brand, sales and category teams to align promotions with inventory and pricing
• Coordinate with brand marketing for integrated campaigns and launches
• Engage with global stakeholders to ensure alignment with brand guidelines and strategy
• Coordinate with the customer POC’s to align o monthly budgets, finance and campaigns management
• Identify the need for creative refresh tracking the key metrics. Analyse, strategize, brief and execute the create refresh required for each platform

Team Leadership & Stakeholder Management

• Manage customers, agencies and vendors
• Present senior leadership with data-backed recommendations
• Foster a culture of experimentation, accountability, and agility
• Daily interaction with the agency and customers, weekly and monthly review meetings for constant campaign optimisation.

A&P Budget Management

• Own end-to-end planning, allocation, and governance of the A&P budget across brands and customers.
• Track and manage A&P spends against plans, ensuring strong financial discipline and timely course correction.
• Prioritize investments based on business objectives, channel needs, and ROI, balancing brand building and performance outcomes.
• Partner with Finance, Sales, and Regional teams on budgeting cycles, phasing, and accrual management.
• Evaluate effectiveness of A&P investments and reallocate resources to maximize impact and returns.
• Own the end-to-end finance process for all activations

Qualifications

What We’re Looking For:

• 7-8 years of marketplace experience, ideally across FMCG, consumer durables