MANAGER | SALES & MARKETING

Medico Hub; Tinsukia; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Multi-Speciality Hospitals in Tinsukia, Assam is seeking a dynamic Manager – Sales & Marketing to build the hospital's referral network, corporate and insurance presence, and overall market position across Tinsukia and Upper Assam.

The role involves leading a small team, coordinating with doctors, corporates, TPAs and administration, and planning campaigns for OPD, diagnostics and launch events.

Qualifications

• Experience in hospital sales, marketing and business development.
• Excellent communication and relationship-management skills.
• Ability to lead a small team and manage external marketing agencies.

Responsibilities

• Referral & Business Development – Build and manage referral relationships with doctors, KOLs, corporates and paramedical sources.
• Corporate, TPA & Insurance Empanelment – Manage empanelment and tariff discussions with corporates, TPAs and insurers.
• Marketing & Hospital Launch – Plan and execute marketing activities for OPD, diagnostics and inpatient launches; manage outdoor and digital campaigns.
• Agency & Team Management – Set agency scope, targets and review performance; recruit and manage 1–2 executives.
• KPI Tracking – Monitor referral volumes, empanelment status, OPD footfall, diagnostics volumes, and marketing spend.

Skills

Hospital sales

Marketing

Business development

Referral networking

Communication

Relationship management

Team leadership

Job description

Contact 639865 2832

Contact 639865 2832

Urgent Hiring – Manager | Sales & Marketing

Multi-Speciality Hospitals

Location: Tinsukia, Assam

Job Type: Full-Time | On-Site

Reports To: Unit Head, Hospitals, Tinsukia

About The Role

We are looking for a dynamic Manager – Sales & Marketing to build the hospital's referral network, corporate and insurance presence, and overall market position across Tinsukia and Upper Assam.

Key Responsibilities

Referral & Business Development

• Build and manage referral relationships with doctors, KOLs, corporates and paramedical referral sources.
• Map the Tinsukia and Upper Assam referral network and maintain regular visit records.
• Develop doctor-visit and CME calendars.
• Track referrals and report channel-wise volumes.

Corporate, TPA & Insurance Empanelment

• Manage corporate empanelment with tea estates, PSUs, refinery, coal, railways, banks, schools and local industries.
• Handle TPA and insurance empanelment from documentation through tariff discussions, inspections and go-live.
• Develop corporate health-check and preventive healthcare packages.
• Maintain empanelment and renewal records.

Marketing & Hospital Launch

• Plan and execute marketing activities for OPD, diagnostics and subsequent inpatient launch.
• Manage outdoor marketing including hoardings, signage, transit and site media.
• Coordinate digital marketing activities with the outsourced agency.
• Plan and execute hospital launch events.
• Manage invitations and engagement with doctors, corporates, administration, media and community bodies.
• Coordinate print and marketing collateral.

Agency & Team Management

• Set agency scope, deliverables and monthly targets.
• Review agency performance and marketing spend.
• Recruit, train and manage 1–2 Business Development/Marketing Executives.
• Set individual targets and conduct regular performance reviews.

Key Performance Areas

• Referral doctor network and referral volumes
• Corporate empanelments
• TPA & insurance empanelments
• OPD footfall
• Diagnostics volume, including CT/MRI
• Corporate and TPA revenue contribution
• Marketing spend and patient acquisition cost

Candidate Profile

• Strong experience in hospital sales, marketing, business development and referral networking
• Excellent communication and relationship-management skills
• Strong understanding of corporate, TPA and insurance empanelment
• Ability to lead a small team and manage external marketing agencies
• Willingness to work full-time on-site in Tinsukia, Assam

Skills: management,corporates,records,healthcare,doctors,sales,insurance,business development,hospitals,tpa